Technology Featured East Asia

Accenture to acquire Japan-based commerce CX agency Tambourine

Tokyo, Japan – Global professional services Accenture has announced that it will be acquiring Tambourine, a Japanese-based commerce customer experience (CX) agency. Said terms of the transaction were not disclosed as of this moment.

The company, founded in 2015, provides integrated commerce services on the Salesforce platform. It delivers customer experience design and engineering, develops web services and applications, and offers consultancy services to optimize customer touchpoints. 

Tambourine already has a proven track record in using Salesforce Commerce Cloud to deliver seamless commerce experiences for consumer goods and entertainment companies in Japan. 

Through the acquisition, Tambourine will enhance the world-class suite of sales and commerce transformation services, from product and platform engineering, to omnichannel delivery of commerce experiences. 

Speaking about the acquisition, Flaviano Faleiro, president for growth markets at Accenture Interactive, said, “Brands understand that when they respond to new consumer behaviors with a seamless commerce experience, it makes them more relevant and valuable. The combination of Tambourine and Accenture Interactive will further enhance our ability to leverage creativity, technology and deep human insights to accelerate growth of our clients.” 

Tambourine is the latest in a series of acquisitions that Accenture has made to rapidly scale commerce expertise and excellence, including Experity in Brazil, Glamit in Argentina and Openmind in Italy. In Asia, the company had also acquired Malaysia-based marketing consulting/agency Entropia.

Atsushi Egawa, Accenture’s market unit lead for Japan, said, “Digital customer experience and brand reputation is so closely intertwined that it can impact a company’s growth. In considering ways to deliver the best of commerce experiences, brands are turning to data and the cloud for leverage. By weaving in Tambourine’s unique offerings into Accenture’s, we will continue to help accelerate our clients’ growth.”

Meanwhile, Tatsuya Nakao, CEO of Tambourine, commented, “Tambourine is founded on the premise of achieving excellent outcomes as a team. Now, as part of Accenture, we look forward to extending our digital commerce expertise across the entire customer experience and work closely together to create [a] deep impact for our clients.”