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Platforms Featured Southeast Asia

E-commerce enabler Synagie unveils incubation programme for TikTok Shop

Singapore – E-commerce enabler in SEA, Synagie, has unveiled its regional TikTok Shop Incubation Programme, which has been established with the aim of helping brands to accelerate their digitalisation and to jump-start their social commerce journey by onboarding onto TikTok’s latest commerce solution.

The programme will be immediately available to the 600 brands Synagie manages and to incoming brands looking to expand onto TikTok’s dynamic content channel. As part of the programme, the company will be waiving platform management fees for brands and sellers for up to six months or until a predetermined level of sales is achieved, whichever comes first. Other initiatives such as training sessions and workshops organised in collaboration with TikTok will also be part of the programme and Synagie’s offerings to brands.

Since 2021, TikTok Shop, which enables merchants to integrate their e-commerce infrastructure with Open API and sell their products across the TikTok ecosystem, has been progressively rolled out across SEA and is now available in six countries, namely Singapore, Malaysia, the Philippines, Indonesia, and Vietnam, as well as Thailand.

Pei Gy Wong, Synagie’s vice president for channel development and store management, shared that they have worked closely with TikTok Shop teams across the region since the pilot to integrate their backend systems, and they now offer brands and sellers a seamless and secure way to onboard and manage this channel with their existing digital commerce touchpoints. 

“With the extended platform management fee waiver, we aim to nurture the spirit of partnership as we explore this new digital frontier together. Further, with the rise of social commerce in the region, we felt it would be important to help our brand partners explore this avenue to enhance their digital commerce strategies,” said Wong.

As a TikTok Shop Partner (TSP) and content agency partner within its multi-channel network, Synagie offerings are able to address TikTok commerce’s challenges of fulfilment and logistics. The integration of Synagie backend with TikTok Shop will provide end-to-end ecosystem support for brands and sellers, similar to its services across other digital commerce platforms.

Moreover, with video content being a requisite for TikTok Shop, Synagie’s curated content packages are available to brands looking for additional support. Synagie maintains a database of close to 6,000 nano and micro-content creators across SEA who will be able to help brands curate content. It is currently retained by brands such as Nike, Kiehl’s, Shiseido Group, KOSE and Philosophy to create video content and produce live stream shows regularly.

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Platforms Featured Southeast Asia

Synagie, SMU partner to upskill e-commerce, tech players in SEA via new digital programmes

Singapore – Digital commerce enabler in SEA, Synagie, has signed a Memorandum of Understanding (MoU) with Singapore Management University (SMU), aimed at co-developing digital education and training programmes. 

The programmes are specially designed to address the specific talent and skills shortages faced by the technology and e-commerce sector in the region. It seeks to upskill over 3,000 sector professionals by 2025. 

More than 60 SMU-certified programmes across seven areas of focus will be co-developed by SMU Academy (SMUA), the professional training arm of SMU and Synagie Commerce Academy (SCA). These include personal development, customer business development, channel development management, marketing and creative services, and supply chain operations, as well as customer engagement solutions, and business analytics solutions.

Complemented by SMUA’s highly interactive, collaborative, and project-based approach to learning, the modules delivered at SMUA will be taught by leading e-commerce and tech experts with industry experience. The programmes will be launched progressively in the latter part of this year. Participants, who will successfully complete the programme, will receive a certificate jointly issued by SMU and SCA.

Jack Lim, Singapore Management University Academy’s executive director, shared that the partnership with Synagie signifies their commitment to deepening collaboration and engagement with the industry to create practical learning programmes for adult learners who are looking to upskill and reskill. 

“Drawing from the proven andragogy expertise of SMU Academy and industry knowledge from Synagie, these programmes will serve to better equip the workforce with in-demand digital skills, eCommerce experience and bridge talent and skill gaps in this era of disruption,” said Lim.

Meanwhile, Olive Tai, Synagie’s managing director and co-founder, believes that to truly maintain their position as global leaders of the e-commerce sector, SEA’s e-commerce and tech players must come together to inspire and build the next generation of talent. 

“Synagie’s partnership with SMU marks significant milestones for two of the company’s stategic schemes – Synagie Commerce Academy (SCA) and Synagie Partner and Network (SPAN) – roadmapped to propel and future proof the Company position as Digitial Commerce’s leader and change agent for good,” said Tai.