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Tag: Special Group

Airwallex's new brand campaign encourages businesses to make the move to digital-first finance solutions
Airwallex's new brand campaign encourages businesses to make the move to digital-first finance solutions
Posted on August 26, 2025
by Teddy Cambosa
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
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Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Posted on February 6, 2025
by Teddy Cambosa
Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch. 
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Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK
Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK
Posted on February 5, 2024
by Teddy Cambosa
The cheeky OOH-driven campaign, conceptualised by Special, lets drinkers of the competitor’s product know they’re settling for just ‘OK’ when they don’t choose Pepsi Max, with ads appearing on OOH sites across the country.
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Simon Cowell and The Wiggles on Uber Eats' TIBE campaign
Simon Cowell, The Wiggles latest stars to grace Uber Eats’ ‘Tonight I’ll Be Eating’ campaign
Posted on June 28, 2021
by Kathleen Murata
Uber Eats has tapped Simon Cowell and The Wiggles to star in its 'Tonight I'll Be Eating' campaign's latest spot.
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new creative director special group au
Special Group Australia names Max McKeon as new creative director
Posted on April 1, 2021
by Kathleen Murata
Creative agency Special Group in Australia has tapped former creative director of Colenso BBDO, Max McKeon, to be its new creative director.
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Former Mumbrella journalist Abigail Dawson joins Special Group as brand director
Posted on August 18, 2020
by MARKETECH APAC
Aussie independent creative agency Special Group has adopted former Mumbrella journalist Abigail Dawson for its newly created role of brand director.
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