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Tag: Southeast Asia

FairPrice Group, The Trade Desk team up to power advertising approach with retail media
FairPrice Group, The Trade Desk team up to power advertising approach with retail media
Posted on November 15, 2022
by Teddy Cambosa
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
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PropertyGuru-Property-TourTalks
PropertyGuru launches new bus tours to guide property seekers make confident decisions
Posted on November 15, 2022
by Kathleen Murata
Called ‘Property TourTalks’, the latest initiative is comprised of specially curated bus tours hosted by PropertyGuru’s experts.
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Lion-&-Lion-Amelia-Peng-Hendero-Fin
Lion & Lion announces two new business directors across SEA
Posted on November 14, 2022
by Kathleen Murata
Amelia Peng and Hendero Fin will be focusing on creating and strengthening Lion & Lion's client relationships in their respective markets.
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Metaverse, social commerce topics lead social media conversation in SEA
Topics on metaverse, social commerce lead social media conversation in SEA
Posted on November 14, 2022
by Teddy Cambosa
The latest report from Talkwalker and Khoros explains how metaverse and social commerce topics help online conversation in SEA.
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Ogilvy-Thailand-New-CCO_Gumpon-Laksanajinda
Gumpon Laksanajinda elevated as Ogilvy Thailand’s new chief creative officer
Posted on November 11, 2022
by Kathleen Murata
He will be providing creative leadership, strengthening Ogilvy Thailand’s creative capabilities, and empowering teams.
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Publicis Groupe SEA, Mana Partners team up to form Publicis Play
Publicis Groupe SEA, Mana Partners team up to form Publicis Play
Posted on November 9, 2022
by Teddy Cambosa
Publicis Groupe and Mana see the offering as critical for a generation whose preferred means of social networking, entertainment, and commerce will soon be grounded in Play.
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American-Express-Marlin-Brown
American Express elevates Marlin Brown as new country manager for Singapore
Posted on November 9, 2022
by Kathleen Murata
Marlin Brown will be responsible for American Express Singapore’s corporate, small business, and consumer card businesses.
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Colgate-and-Red-Fuse-Campaign-with-Airliftz
Colgate Malaysia’s latest campaign spotlights ‘power of smile’ against adversity
Posted on November 8, 2022
by Kathleen Murata
The film tells the story of Malaysian artist Airliftz, who despite challenges throughout his life brought by his in-born facial deformities, continues to ‘smile strong’.
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Gushcloud tapped by Korean online fashion platform MUSINSA as digital partner in SEA
Gushcloud tapped by Korean online fashion platform MUSINSA as digital partner in SEA
Posted on November 8, 2022
by Teddy Cambosa
With deep insight and a strong network in Southeast Asia, Gushcloud has been partnering with MUSINSA to deliver the most localised content aligning with their core branding messages.
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Society Pass, Magnite team up to develop retail media network in SEA
Society Pass, Magnite team up to develop retail media network in SEA
Posted on October 28, 2022
by Teddy Cambosa
Advertisers and publishers are then able to activate data from TMG Media Network through Magnite, unlocking new opportunities to reach audiences at scale across ad formats for brands.
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