Marketing Featured South Asia

Deloitte India acquires advertising, marketing analytics firm Spatial Access

India – Deloitte India has announced that it has acquired advertising and marketing advisory and analytics firm, Spatial Access to enhance the organization’s advisory capabilities on its digital marketing and customer services.

The company said that the move was aimed at leveraging the firm’s  knowledge-driven sector expertise. Deloitte believes that this will help their brand marketer clients gain deeper insights on consumers and advertising avenues, and in turn, better position their marketing spends. 

Chandrashekar Mantha, media and entertainment industry lead and partner at Deloitte said, “Our endeavor is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain.”

Technology South Asia

DoubleVerify expands to India, taps former LinkedIn executive, Nachiket Deole

Mumbai, India — DoubleVerify continues its growth with the appointment of digital media veteran, Nachiket Deole (pictured), to lead business operations in India.

Deole is charged with setting up DV’s operations in India and will lead efforts to establish strategic relationships with brands and agencies to help them maximize their digital investments.

A 15-year digital media veteran, Deole was previously an Agency Relationship Lead at LinkedIn, where he played an instrumental role in developing successful partnerships between LinkedIn and key communications agency partners in India. Prior to LinkedIn, Deole served as the Partner for Digital at Mindshare, where he spearheaded the digital business for Mindshare’s West India region. Previously, he held senior leadership roles at IPG’s premier media agency, Lintas Media Group.

India has seen an exponential rise in digital media consumption over the past few years – a trend that is predicted to accelerate.

Nachiket Deole, Head of Sales, DoubleVerify India

“With the changing business landscape, digital marketing adoption is bound to grow. A lot of brands are already investing significant budgets across digital media and the need for independent media quality and performance measurement is growing in tandem. I’m excited to join DV at this pivotal time, and look forward to advancing the company’s industry-leading verification solutions in the India market.” said Deole.

“Launching operations in India represents a significant milestone for DoubleVerify, and we’re excited to welcome Nachiket to the team,” said Jordan Khoo, APAC Managing Director, DoubleVerify. “The issues of brand safety, ad fraud and viewability have only become more critical and complex across the digital advertising ecosystem worldwide. DV’s expansion into India will allow us to bring much-needed transparency to global brands placing their digital investments in the region – helping them safeguard brand reputation and maximize campaign performance.”