Tag: Singapore
Leading aluminum and glassworks firm Oculus Collective has appointed brand consultancy 8traordinary as agency of record to revitalise the company’s branding and strategy and enhance its market presence and customer engagement efforts.
53% of customers in Singapore expect companies to understand their needs as they change. Furthermore, 85% of customers in Singapore expect faster service and 78% expect better personalisation as technology advances.
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
Experience and travel services platform Klook launched its ‘Klook Kreator Program’ to inspire people to invest in travelling and unique experiences.
Indonesian on-demand coffee company Fore Coffee has announced the launch of its first store in Singapore, marking its entry into the international market scene.
Global hotel company Club Med is putting a strong emphasis on its lifestyle allure, transforming the concept of escapism into a destination through its latest advertising venture,named "That's l'Esprit Libre." This campaign not only refreshes Club Med's image but also emphasises its modern visual id...
Following the launch of TK Lab in Singapore, this marks the seventh time a regional hub for this initiative has been launched across Ogilvy’s global network.
The rebrand is driven by the brand’s ethos of 'All Things Considered', which epitomises the company’s emphasis on the human touch, going beyond looking at finance as an industry focused on numbers.
The hub will also contribute to Heineken’s plan to deliver disruptive and scalable product innovations and double Heineken’s innovation rate by 2025. Its goal is to shape the future of beer and beyond to win the hearts of consumers.
The song, titled ‘Be Sure’, combines rap vocals, soulful notes and a big K-pop inspired chorus dedicated to reach a broad audience across different demographics.
