Tag: Singapore
VCCP Singapore has announced that Ismail Jooma has been appointed as its new head of planning for APAC.
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
Global marketing and communications network Publicis Groupe, Singapore Management University (SMU), and communications technology group Singtel have joined forces to organise an AI-driven storytelling workshop for students.
The board of directors of Genting Singapore has approved a S$6.8b investment to propel its integrated resorts brand Resorts World Sentosa as a premiere tourist destination in Asia.
To promote the festival, MCI and Dentsu Creative Singapore launched a thought-provoking flagship television commercial titled “Our Next Generation”, to foster deeper understanding among Singaporeans about how present choices can significantly shape the future for the next generation.
Singapore – As information becomes more accessible and easily digestible online, a new study by Meltwater found out that Singaporeans are becoming more transparent in using social media as a platform for financial discourse. One of the key findings revealed that this significant shift prompted...
Data from Slack and YouGov mainly suggests that Singapore has the second highest number of individuals who thrive on virtual connectivity, mobility and adaptability, whilst just Singapore workers are also ranked second in terms of leveraging AI at work.
Singapore – With over one in three consumers subscribed to it, Netflix has emerged as the most popular streaming service in Singapore. In this latest data, market research company YouGov also indicated that the same platform encompasses the largest proportion of contented customers garnering an 83% average...
Singapore – The National University Cancer Institute of Singapore (NCIS) has announced the launch of NCIS Fights Cancer, a web-based mobile game developed by home-grown gamification marketing company Sqkii for cancer education and prevention. This initiative coincides with the institute’s 15th anniversary...
MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.
