Tag: Singapore
Around 35%, or more than a third, of Singaporean consumers are members of at least one hotel loyalty programme, a survey from YouGov revealed.
Singapore – HSBC, alongside its partnership with advertising agency Wunderman Thompson Singapore, has recently unveiled its latest marketing initiative, showcasing the exciting possibilities of wealth creation through the strategic technology use and global wealth expertise. For this campaign, the company...
MARKETECH APAC caught up exclusively with Vaibhav Punj, chief executive officer at Tim Hortons and MGCA Café; to learn more about their marketing strategies to flourish in this diverse consumer market.
Global financial superapp Revolut has officially launched a first-of-its-kind, limited edition 24-karat gold-plated card for its users in Singapore.
Dubbed ‘Go Green with the Turtles’, the integrated campaign features Nickelodeon’s Teenage Mutant Ninja Turtles, encouraging members of the public to drop off their unwanted electronic devices at designated recycling bins at selected Singtel shops.
Singapore – With over 40% of consumers making purchases, the latest data from market research company YouGov revealed that Facebook emerged as the top social media platform for online shopping in Singapore. Among the platforms, TikTok and Instagram are tied next at the same level, each securing an average...
Moreover, the campaign–titled ‘Spice Up That Love’–succeeds not only in presenting the product in a fun and engaging way but also in building brand love for Popeyes as an entertaining and creative brand.
Independent public relations and communications firm Blue Totem Communications has announced the promotion of Clement Foo to senior account director and Jolyn Mo to account director as it works to expand its client base and offerings.
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value. In this collaborative endeavour, ADA intends to combine its data...
Singapore – As a key to further advancing the leadership across the region, S4Capital’s digital operating arm, Media.Monks, has appointed Matthew Godfrey as the new executive vice president and head of content for the APAC region. Having more than 15 years of experience, Godfrey has an extensive background...
