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Tag: Singapore

Central Narcotics Bureau combats drug abuse among youth with escape room activation
Central Narcotics Bureau combats drug abuse among youth with escape room activation
Posted on February 28, 2025
by Aliza Carmona
The Central Narcotics Bureau (CNB) has unveiled its latest anti-drug abuse campaign to combat the youth’s increasing exposure to illegal drugs.
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Ogilvy Singapore elevates Sharon Ooi to chief talent officer for Singapore, Malaysia
Ogilvy Singapore elevates Sharon Ooi to chief talent officer for Singapore, Malaysia
Posted on February 27, 2025
by Aliza Carmona
Creative advertising agency Ogilvy Singapore has elevated Sharon Ooi to chief talent officer in its operations in Singapore and Malaysia.
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From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
Posted on February 27, 2025
by Teddy Cambosa
The event–part of the What’s NEXT in Marketing 2025 conference series–was held on 20 February at One Farrer Hotel, and provided brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry. 
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KFC dishes out tiny pocket fix for International Women’s Day
KFC dishes out tiny pocket fix for International Women’s Day
Posted on February 27, 2025
by Aliza Carmona
KFC is dishing out a fix for women’s generally tiny jean pockets this International Women’s Day.
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Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Posted on February 26, 2025
by Aliza Carmona
Singapore – Creative agency VML Singapore and menstrual care brand Blood is breaking menstrual taboos in its latest ‘Period Squad’ campaign. The newly launched campaign aims to dismantle outdated perceptions of menstruation, encouraging open dialogue. The ‘Period Squad’ features the characters Crampy,...
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Singaporeans juggle more social media platforms monthly despite overall usage dip: report
Singaporeans juggle more social media platforms monthly despite overall usage dip: report
Posted on February 26, 2025
by Aliza Carmona
Singaporeans are using more social media platforms monthly, despite the overall decline in their average time spent online, according to Meltwater and We Are Social’s report. 
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Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Posted on February 26, 2025
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Henry shares his strategies to make Metro Singapore’s customers feel valued, building lasting and meaningful relationships.
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We Are Social secures H&M’s creator strategy remit in Asia
We Are Social secures H&M’s creator strategy remit in Asia
Posted on February 25, 2025
by Aliza Carmona
Creative agency We Are Social has been appointed to spearhead global fashion brand H&M’s creator strategy and engagement in Asia.
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Energy Market Authority Singapore appoints WE Communications as agency of record
Energy Market Authority Singapore appoints WE Communications as agency of record
Posted on February 24, 2025
by Aliza Carmona
The Energy Market Authority (EMA), a regulator and facilitator of energy development, has tapped WE Communications as its communications agency of record.
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Singtel breaks language barriers in latest campaign commemorating SG60
Singtel breaks language barriers in latest campaign commemorating SG60
Posted on February 24, 2025
by Aliza Carmona
The campaign, titled ‘Project NarrAItive,’ highlights how technology can eliminate language barriers among generations.
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