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AppsFlyer welcomes new APAC senior director for marketing

Singapore – Marketing analytics company AppsFlyer welcomes strategic technology marketing veteran Sam Chiu as the new senior director for marketing for Asia-Pacific, where he will be responsible for spearheading AppsFlyer’s brand awareness, strategic marketing strategies, and demand generation for the company in the region.

Currently based out of Hong Kong, Sam will relocate to AppsFlyer’s SEAPAC hub in Bangkok, where he will play a critical role in driving AppsFlyer’s go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.

Sam brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer’s Southeast Asia-Pacific (SEAPAC) team. His full stack marketing tech career spans Boston, New York City and Hong Kong across agencies like iProspect, publishers and ad networks such as Microsoft and Yahoo, as well as B2C & B2B advertisers, with deep experience driving campaign results for various Fortune 500 firms.

Speaking about his appointment, Chiu said, “AppsFlyer is experiencing phenomenal growth, not only in APAC but globally, and I am honored to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer’s dominance in the region. AppsFlyer is well-positioned to help marketers transform their businesses, and the mobile marketing industry continues to expand with the use of mobile apps wildly increasing day by day. I am excited about what lies ahead.”

Chiu will report to Ronen Mense, president and managing director for APAC at AppsFlyer.

“Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in APAC, but globally. In a crucial time of AppsFlyer’s expansion, Sam brings in a wide range of experience, having worked at an array of established players in the industry. His role will drive key business goals in the region,” Mense added.