Tag: Retail
Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.
Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.
Through this store, SK-II’s retail experience is reimagined for guests to immerse in the miracle world of ‘PITERA’, SK-II’s prized component, as they uncover the stories behind the house of SK-II – from the fabled origin story of SK-II to the decades of craftsmanship, skin science discoveries and skincare...
With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies...
As part of our E-Commerce Marketing Series interviews, we spoke with Eddie Teng, head of e-commerce for APJ at ASUS to learn more about his insights on how e-commerce marketing strategies play out in the consumer electronics industry, as well as detailing the various e-commerce trends many brands are...
Through the agreement, FJ Benjamin have entered into a three-year exclusive franchise agreement for the retail and distribution of Superdry products in Singapore and Malaysia with options to renew with The Pond Group, effective 1 June this year.
LVMH has started incorporating Alibaba Cloud's generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba's proprietary large language model, as part of its innovation quest. The luxury Maison's dedication to remaining innovative is highlighted...
This reopening also represents LS&Co.'s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country.
According to the data, nearly all respondents (93%) predicted that local brands will adopt social commerce strategies in response to this shift as opposed to third-party websites (92%), or from the brand’s website (90%).
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