India – RepIndia, the digital agency based out of India, is slowly moving beyond its home country with two new client acquisitions from Singapore-based brands Tazapay, and Rotimatic. Tazapay is a leading international escrow platform for cross-border trade, while Rotimatic is an automated kitchen appliance brand.

RepIndia said that the new accounts are aligned with its vision to establish a name in international regions like Southeast Asia, the US, and the Middle East.

The newly acquired mandates pertain to SEO for Tazapay, while the agency will be responsible for the online reputation management (ORM) and SEO of Rotimatic. The development into international markets, the agency said, is a natural progression of its business having already established a strong foothold in India and having worked with over 400 leading brands and clients so far in the country.

For RepIndia, the two Singapore-based brands represent a growing market in the country that is looking to elevate their digital presence and build a stronger customer connect.

Archit Chenoy, RepIndia’s CEO, said that its foray into the global markets has only just begun, with its exposure to market leaders and disruptors like Rotimatic and Tazapay a true accolade.

“We look forward to our partnership and our continued expansion in Singapore,” said Chenoy.

Meanwhile, Rahul Shinghal, Tazapay’s CEO, commented, “We are impressed by the expertise that RepIndia has built over the years in the domain of SEO. With the kind of clients and businesses they have worked and achieved successes for in the past, I am confident that they are the right fit to augment Tazapay’s digital presence and increase the brand’s visibility in order to help us meet our business objectives.”

Pranoti Nagarkar, the CEO and co-founder of Rotimatic, also commented, “Rotimatic has made a huge difference to the lives of thousands of customers across the globe, having overcome the challenges in supply chain, we want to take it to the next level and prepare to launch in India. This is where we would like to partner with the super-efficient and highly energetic RepIndia team that excels in ORM and SEO for our global markets and India.”

India – Pacific Tagore Garden, the mall under the Pacific brand in New Delhi, India, has awarded its digital advertising and print mandate to digital marketing agency RepIndia

Pacific Tagore Garden deems to be one of the most luxurious shopping, dining, and entertainment hubs in the country. It offers its patrons more than 250 luxury brands in the mall with the latest fashion apparel.

Through the new partnership, Pacific Tagore Garden will be counting on RepIndia’s creative expertise to multiply its brand-building efforts, adding a dimension of flair to the brand’s social media, as well as offline media strategies, with its nuanced understanding and experience of the shopping and digital landscape. 

RepIndia said that the partnership is another opportunity for the agency to bolster its repertoire of retail and entertainment brands – a segment in which the agency has built a solid reputation over the years.

Abhishek Bansal, Pacific Malls’ executive director, commented that they are delighted to join forces with the dynamic and experienced team at RepIndia for the digital mandate. 

“Their innate understanding of retail and consumer behavior is impressive, and we cannot wait to see what they have in store for the Pacific brand. Digital, especially, is vital to our efforts towards enhancing customer relationships and driving the brand story forward.”

Meanwhile, RepIndia’s Vice President for Client Strategy, Ashish Manchanda, said that they are thrilled to have found a complete vision match with Pacific Tagore Garden, and are excited to begin the journey as their 360-degree brand-building partners. 

“Now, it’s up to us to ensure that the brand leverages this paradigm shift with clutter-breaking creative and strategic forces – something that we are very confident about,” said Manchanda.

India – Digital marketing agency RepIndia has appointed Purnima Bali, former associate creative director at digital firm Interactive Avenues, to be its new creative director, strengthening the agency’s creative core.

In her previous work at Interactive Avenues, Bali led the creative team and marshaled the creative business for brands such as Honda Cars India, Sony India, and Hero Cycles, as well as DishTV, and Oppo Mobiles, among others. She has also worked as the creative group head at various digital agencies including Isobar and Digitas.

As part of her new role, Bali will be leading the creative endeavor at RepIndia, and further grow the creative business across Delhi, Mumbai, and Bengaluru.

Commenting on joining RepIndia, Bali said that she is excited to be a part of the team and is looking forward to breaking new creative barriers and creating new digital milestones.

She further shared that RepIndia’s body of work, clients, and their feet firmly on the ground are the attributes that have stood out in the awards circuit, and even amid brands that are eagerly and earnestly looking for effective creative solutions where brand-agency camaraderie is the only way work gets done.

“And it is this quality of RepIndia that breeds a convivial environment for creative autonomy that made my decision to join hands with Ayesha and Archit’s labor of love, so effortless,” noted Bali.

Meanwhile, Ayesha Chenoy, the founder of RepIndia, commented, “We have wanted to bring Purnima on board for years, her mad digital-first ideas and incredible drive are just what we wanted to add to RepIndia’s arsenal as we go on to have one of the best leadership teams across the country.”