Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately.
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
Quantcast, the worldwide advertising technology business, has announced three new senior positions for its Singapore office. In response to consistent expansion across its APAC businesses. The three appointments will take effect immediately.
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
Under her direction, Quantcast was able to deliver flagship content that drove an increase of 7000 new customers via the Quantcast website and over 1000 high-quality leads for sales.
For Sybil, she aspires to become a mentor and guide in the media industry, understanding that this field has a growing knowledge gap and that there’s no educational curriculum that teaches individuals everything they need to know about the industry.
Through the partnership, marketers can leverage Quantcast’s AI and machine-learning capabilities to drive optimal outcomes by connecting with the right audiences across FreeWheel’s supply of premium video.
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