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Tag: Quantcast

Quantcast appointments
Quantcast announces new key appointments amidst continued expansion to ANZ, APAC 
Posted on April 1, 2024
by MARKETECH APAC
Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately. 
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Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success
Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success 
Posted on February 5, 2024
by MARKETECH APAC
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives. 
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Exploring the future of marketing: key Philippine industry leaders discuss AI's challenges and opportunities
Posted on January 29, 2024
by Teddy Cambosa
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
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Quantcast announces three new senior appointments for Singapore office
Posted on January 23, 2024
by Teddy Cambosa
Quantcast, the worldwide advertising technology business, has announced three new senior positions for its Singapore office. In response to consistent expansion across its APAC businesses. The three appointments will take effect immediately.
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InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
Posted on August 16, 2023
by Teddy Cambosa
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
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Rise in digital ad spend, programmatic video to dominate advertising: report
Rise in digital ad spend, programmatic video to dominate advertising: report
Posted on August 9, 2023
by Teddy Cambosa
In the report, Quantcast found out that key challenges and barriers were the need to prove return of investment (ROI)/performance and effectiveness, while personalising ads and finding new audiences amidst the global economic downturn.
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#EmpoweredWoman2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast
#EmpoweredWomen2023: Germaine Hendrik on helming the regional marketing of adtech firm Quantcast
Posted on June 27, 2023
by MARKETECH APAC
Under her direction, Quantcast was able to deliver flagship content that drove an increase of 7000 new customers via the Quantcast website and over 1000 high-quality leads for sales.
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#EmpoweredWoman2023: How Sybil Ng leads Quantcast through business wins amidst a media industry recession
#EmpoweredWomen2023: How Sybil Ng leads Quantcast through business wins amidst a media industry recession
Posted on June 26, 2023
by Teddy Cambosa
For Sybil, she aspires to become a mentor and guide in the media industry, understanding that this field has a growing knowledge gap and that there’s no educational curriculum that teaches individuals everything they need to know about the industry. 
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Quantcast enters partnership with FreeWheel to enable direct access to global premium video publishers
Quantcast enters partnership with FreeWheel to enable direct access to global premium video publishers
Posted on May 18, 2023
by Teddy Cambosa
Through the partnership, marketers can leverage Quantcast’s AI and machine-learning capabilities to drive optimal outcomes by connecting with the right audiences across FreeWheel’s supply of premium video.
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Quantcast announces new appointments to continue growth in APAC, SEA
Posted on March 22, 2023
by Teddy Cambosa
Patel, O’Connor, and Vijaratnam have strong experiences working at technology and media industries.
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