Tag: Pumpui

pumpui yell nolingual font launch
Thai brand Pumpui introduces custom typeface to differentiate Korean-style product launch
Posted on January 8, 2026
by Aliza Carmona
Thailand – Pumpui has partnered with creative agency Yell Bangkok on a typography-led campaign designed to cut through visual sameness in the Korean-inspired food category, supporting the launch of its new product. Facing increasing competition in the Korean-inspired food segment, Pumpui and Yell Bangkok...
Read More

Most Recent Articles

perth govt
Omnicom Oceania agencies secure Western Australian Government media roster appointments 
June 23, 2026
Julian Bartolome
AS Watson Group launches brand lab to systematise data-led brand creation across global retail network
June 23, 2026
Aliza Carmona
CIMB names independent agency Chariot as creative partner in Malaysia 
June 23, 2026
Julian Bartolome
AIA’s new campaign with BBDO HK highlights insurance as an expression of care
June 23, 2026
Aliza Carmona
KFC Australia brings ‘Go Full Chicken’ to life with playful Boxfull campaign via Special
June 22, 2026
Julian Bartolome
Kosuke Kataoka exits Hakuhodo India; Jayanto Banerjee, Naoto Takahashi take over as Co-Managing Directors
June 22, 2026
Sharona Nicole Semilla

Subscribe Now