Tag: Product Launch
USA – Lee Kum Kee US, in collaboration with Grey Hong Kong, has unveiled a bold new campaign that blends creativity with flavour to spotlight its latest Sriracha range. Titled #SqueezeMaxFlavor, the campaign draws on the trend of micromoments, illustrating how a single squeeze can elevate everyday scenarios—from...
Hong Kong – Lee Kum Kee has teamed up with creative agency Grey Hong Kong to launch its first-ever instant noodle line — a bold debut into the instant food category, backed by a campaign that injects journalistic flair into the world of cup noodle advertising. Best known for its sauces and heritage in...
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range. Conceptualised by Schbang, Britannia The Laughing Cow’s latest film-led...
India – Tanishq, the jewellery brand from the House of Tata, has unveiled the industry’s first large-scale outdoor holo-projection at Mumbai’s Bandra Bandstand, marking the launch of its new collection — ‘Kundan Stories’. Brought to life by Laqshya Media Group and Inventech, the installation stands 40...
Singapore –Income Insurance Limited, in partnership with BBH Singapore, has launched a new campaign highlighting the importance of critical illness coverage in protecting children. Titled ‘Unproud Parents,’ the campaign’s film opens with a mother’s voiceover, directed at her daughter Sara, repeatedly...
Britannia has partnered with Warner Bros. Discovery Global Consumer Products (WBGCP) to introduce a limited-edition Harry Potter-themed biscuit collection, offering fans a magical and indulgent sensory experience inspired by the world of Hogwarts.
POCO India, in collaboration with Monks India, has launched its latest campaign featuring Bollywood actor Akshay Kumar as the brand ambassador, aimed at connecting with today’s high-performance youth.
Mondelez India, the maker of Oreo, has unveiled a limited-edition Pokémon range, featuring an interactive experience that invites fans to explore the exciting digital world of Pokémon.
Created by Braindad, Ludic’s new ad film offers a light-hearted take, showcasing the comfort and versatility of its sliders through a humorous interaction between a customer and a sales staff.
The launch of the co-branded running shoes marks a pivotal step in the year-long partnership between STEPN GO and adidas, which began in April 2024 with the debut of the STEPN Genesis NFT collection.
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