Singapore – Experience innovation company Valtech has announced two new senior hires to growth and consulting practice in Asia-Pacific. They include Florian Pihs as vice president of growth and Prem Varatharajan as vice president of strategy and consulting.

With Pihs and Varatharajan at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.

Pihs, an industry leader with over 20 years of experience, joins Valtech to spearhead business growth across China and Southeast Asia. Based in Beijing for more than two decades, he specialises in business transformation for global companies looking to expand into China, as well as Chinese companies looking to scale globally.

In his new role, Pihs will focus on creating a unified and impactful go-to-market strategy for APAC, aligning Valtech’s offerings with the value delivered to clients. He will leverage marketing, demand generation, and partner alliances as key growth drivers, ensuring Valtech unlocks maximum business value for existing and new clients in the region.

Speaking on his new role, he said, “The opportunity to lead Valtech’s growth journey in APAC is truly exciting. This market has a huge potential for business transformation given its rapid digitalisation, making it fertile yet competitive for experience innovation. With Valtech’s ability to help businesses leap ahead through experiences that keep pace with shifts in customer expectations, it’s well-positioned to make a real difference in how businesses operate in APAC and how APAC customers experience the world.”

Meanwhile, Varatharajan, a strategy and consulting veteran, brings over 15 years of experience spearheading multi-market transformation programs for Fortune 500 clients. His expertise spans technology, experience, and capabilities-led programs, demonstrated through his successful track record at Wunderman Thompson, Deloitte Digital, and Publicis Sapient.

He will be aiding in shaping Valtech’s ‘Value Led Consulting’ offering in the region. With his deep understanding of Asian markets and the intricacies of marketing transformation, he will build and lead a robust consulting practice to drive strong business outcomes for clients.

“I am excited to join Valtech during a period of dynamic growth in APAC. The company’s focus on value and experience-led transformation aligns perfectly with my own,” he said.

Speaking on the appointments, Shannon Dix, regional managing director for APAC at Valtech, said, “I couldn’t be more excited to reunite with and welcome Florian and Prem to Valtech here in the region. They complement with our growth ambitions and reinforce our commitment of bringing best-in-class talents to help our clients transform their businesses.”

Meanwhile, Patrick de Moustier, managing director for APMENA at Valtech, commented, “Combining Prem’s strategic firepower with Florian’s growth expertise creates a formidable force in the APAC landscape. Their leadership will be instrumental in setting new standards for experience innovation and redefining best practices within APMENA.”