Singapore – REVEZ Corporation, a Singapore-based business-to-business (B2B) company, has announced it will be launching its first-ever web augmented reality (AR) experience, and it will be showcased across digital out-of-home (DOOH) campaign screens by DOOH media operator PGK Digital.
It should be recalled that REVEZ Corporation had previously acquired PGK Digital to expand its mediatech presence in Singapore.
Through the campaign, Singaporeans can scan a QR code on the screen, which will then transport them to an immersive experience in one of these countries – Japan, Korea or Australia. The public can also look forward to receiving a discount code from campaign partner, Burpple, for Burpple Beyond, a dining membership which offers 1-for-1 dining deals at over 500 curated restaurants. The campaign will run for four weeks starting from 11 June 2021.
By embedding web AR technology in an out-of-home digital screen, REVEZ has removed the friction typically associated with AR and transformed a conventional media experience with an interactive layer.
Victor Neo, deputy board chairman and group CEO at REVEZ Corporation states that they are very excited to spearhead innovations within the MediaTech space. He notes that web AR is growing in prominence and it requires more than state-of-the-art computer vision, but also masterful coding capabilities to allow the AR experience to run smoothly within the constraints of standard web scripting.
“We want to breathe new life into DOOH advertising by using emerging technologies to bring delightful user experiences. This is a perfect example of how new technology like web AR can serve the community especially during a pandemic,” Neo stated.
Meanwhile, Giulio Dorrucci, founder and CEO of PGK Digital Networks, commented, “Due to the pandemic, many advertisers are seeking innovative ways to demonstrate the effectiveness of DOOH advertising in reaching heartlanders who are spending more within the neighborhood.”