Tag: Peanuts

Singapore’s first Peanuts-themed snow house to come to Changi Airport this June

Post author By Shaina Teope
Post date May 26, 2022

Singapore’s first Peanuts-themed snow house to come to Changi Airport this JuneSingapore’s first Peanuts-themed snow house to come to Changi Airport this June

Singapore – As kids step into vacation mode, Changi Airport in Singapore is making the most out of the holidays by bringing Snoopy and friends to kids through an exciting and one-of-a-kind snow house. Winter arrives early at Changi Airport with a double-storey snow house at Terminal 3 (T3) where guests can take snow luge rides, zip down a snow slide, dig mini trenches with snow excavators and watch snowfall with an enchanting light and sound show.

Opening from 27 May to 11 July, the snow house is filled with recreational activities that let kids recreate winter memories. For one, the peanuts-themed destination comes with a mini snow slide that is complete with a snow luge. The house also features a snow digger site where guests can dig mini snow trenches.

Moreover, guests can experience sub-zero temperatures at the snow pit and have a “magical time” watching snow float down the 7-metres-tall Peanuts Snow Hangout in a 1 to 2-minutes enchanting light and sound show.

One of the main attractions is the life-sized ice sculpture of Charlie Brown, hand-carved by local artist Jeffrey Ng, who has won numerous awards across his over 30 years of experience sculpting ice worldwide.

Phau Hui Hoon, GM of Changi Airport Group for Landside Concessions, said, “Changi Airport is always on the lookout to delight our visitors and travellers in novel ways, whether it is through curating new activities and experiences or bringing in new retail and dining brands. This June, Changi welcomes the well-loved Charlie Brown and Peanuts gang to Changi Airport for the first time. The multiple facets of Charlie Brown’s character have resonated with fans over several decades and we also see this as a good chance for parents to reminisce their childhood memories with their children.”

Five Peanuts-themed photo spots are, in fact, situated across T3 including a 5-metres-tall topiary featuring Snoopy and his best pal Woodstock on a large-moving skateboard. According to the airport, the massive 350kg structure is made of over 2,500 hydrangeas and pom poms that took over two months to put together.

Those that are interested to experience the snow house can book their slots on the iChangi app from 20 May 2022. Peanuts Snow Hangout runs daily from 11 am to 10 pm from 27 May – 26 June, 1-3 July, and 8-11 July 2022.

Aside from the new snow house, the airport revealed that it will also be launching 3 new F&B destinations in June; namely Husk Nasi Lemak, Matchaya, and Flash Coffee.

Tags Singapore, Changi Airport, Snoopy, Peanuts, Charlie Brown

Marketing Featured East Asia

7-Eleven HK partners with Japanese denim brand to launch special PEANUTS merchandise

Post author By Christian Calma
Post date May 5, 2022

7-Eleven HK partners with Japanese denim brand to launch special PEANUTS merchandise

Hong Kong – 7-Eleven Hong Kong has entered the world of fashion and launched a collection of ‘#OOTD Mix & Match Fashion Bags’ as part of a first-of-its-kind crossover between Japanese denim label FDMTL, known for its ‘boro’ patchwork designs, and classic cartoon PEANUTS. This set of eight bags comes in an assortment of designs, shapes and colours to match any outfit. The accessories can be used for outdoor activities, school, travelling, staycations and other daily activities.

In 2020, the brand had already partnered with the PEANUTS brand where they picked four stores in Hong Kong and Macau to be specially decorated with PEANUTS characters.

Gaku Tsuyoshi, founder of FDMTL, shared he personally designed all eight ‘#OOTD Mix & Match Fashion Bags’ in the collection made from high-quality materials in a variety of styles for different functions for his fans in Hong Kong.

He said, “Dress up any outfit with one of the eight ‘#OOTD Mix & Match Fashion Bags’ and create your own look for any occasion. So step up your style and stand out from the crowd.”

Tsuyoshi knows very well the love Hongkongers have for Japanese culture. And so, he’s incorporated well-known Japanese motifs such as Mount Fuji, tea ceremonies, lantern festivals, food and other iconic Japanese objects alongside the popular PEANUTS characters Snoopy, Charlie Brown and Woodstock. FDMTL’s signature indigo ‘boro’ patchwork design takes centre stage throughout the entire collection with each fashion-forward bag showcasing a different side of Japanese style.

Customers can choose the ‘Fashion Forward’ or ‘Simply Stylish’ box set. The ‘Fashion Forward’ and ‘Simply Stylish’ box sets where each include a selection of 4 “#OOTD Mix & Match Fashion Bags”.

The ‘#OOTD Mix & Match Fashion Bag’ collection will be available at 7-Eleven from the 4th of May at 7 am. Customers can collect the series with stamps while yuu members can exclusively redeem the bags using their yuu Points. A special edition box set will also be exclusively reserved for yuu members. The special edition box set, on the other hand, comes in two styles – each style has a limited quantity of just 200 boxes.

The attractive display boxes of each style feature FDMTL’s signature patchwork patterns and contains a selection of four different ‘#OOTD Mix & Match Fashion Bags’ so there’s no need to collect stamps or worry about redeeming the same bag twice.

The offer is applicable to 7-Eleven stores in Hong Kong and Macau excluding Inspiration Lake Recreation Centre and Team Disney, Hong Kong Disney Resort stores and Hong Kong Disney Resort Food Kiosk and. The offer will run from the 4th of May at 7 am to 28 June 2022 where customers will receive one stamp upon a $20 purchase and one more stamp for every additional $10 purchase at a 7-Eleven store.

In addition, from the 4th of May at 7 am to 1 July 2022 in a total of 8 weeks and 3 days, customers can redeem 2 #OOTD Mix & Match Fashion Bags randomly with 12 stamps plus $80 or 1 #OOTD Mix & Match Fashion Bag randomly with 8 stamps plus $46. While yuu members can redeem 1 ‘#OOTD Mix & Match Fashion Bag’ randomly with 8,800 yuu Points plus $8.

Tags Hong Kong, 7-eleven, Peanuts, FDTML, ‘#OOTD Mix & Match Fashion Bags’

Main Feature Marketing East Asia

7-Eleven Hong Kong moves past collectibles, launches four Snoopy concept stores

Post author By Shaina Teope
Post date September 25, 2020

7-eleven Hong Kong

Hong Kong – 7-Eleven has always been known for running attractive redemption programs that offer appealing collectibles, however, the convenience store chain in Hong Kong has decided to switch things up from its usual loyalty programs with the launch of four snoopy concept stores in Hong Kong and Macau.

The concept stores are a follow-through of the brand’s current campaign in celebration of Snoopy’s 70th birthday, called “Happiness is…”, which is a catchphrase from the famous Peanuts cartoon strip featuring Snoopy and his friends. Initially, the brand has partnered with Japanese lifestyle fashion brand Niko to roll out a series of Snoopy eco bags.

7-Eleven said that with the opening of the concept stores, they wanted to do something that does not simply reward customers for their loyalty, but a platform that aims to increase brand equity and authentically engage customers in a fun and exciting way.

A hub of three stores in the high traffic district of Mongkok and one store in Macau has been chosen for the transformation. The brand dubs the project as creating a “Snoopy town.”

Stores were painted with Peanuts characters from top to bottom. Special Snoopy touches have been added inside and outside the store such as in the shopfront, category signage, chiller and freezer doors, and in the ceiling. Item shelving has also been transformed to look like Snoopy’s iconic red doghouse and a gondola end display of a jumbo Snoopy figure driving a bright yellow school bus has been installed as well.

Each store decoration will bear a special theme to represent a particular concept under the umbrella of the “Happiness is…” platform. One store would show the theme “friendship and togetherness,” another “sharing,” with the other two to carry the theme “more hellos” and ” a day out.”

The company said in a press statement, “One of the team’s primary objectives was to strengthen the brand association between 7-Eleven and the Peanuts franchise in a fun and engaging way.”

“The Snoopy concept stores are a successful example of building on an already popular market promotion to give customers a fun and exciting store experience. The introduction of the concept stores elevates the redemption program to another level, turning it into a platform to authentically connect with customers and reshape how they think and feel about 7-Eleven as a brand,” added the company.

In addition to the store visuals, team members inside the concept store will be wearing an exclusive Snoopy x 7-Eleven t-shirt featuring the iconic Charlie Brown chevron stripe.

7-Eleven will also be offering exclusive Peanuts merchandise on one of its stores such as pet products and lunchboxes, while the Peanuts theme will also be seen gracing the stores’ signature products such as Slurpees, Sundae, 7Café coffee and Hot Shot.

Tags Marketing, Hong Kong, East Asia, 7-eleven, Concept store, Snoopy, Peanuts

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