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Warner Music Group jumps into NFTs via partnership with eco-conscious platform

New York, United States — OneOf, an eco-conscious NFT platform, announced it has formed a first-of-its-kind partnership with music industry conglomerate Warner Music Group (WMG) that will see the company create exclusive NFTs for a range of artists across WMG’s legendary portfolio of music content. OneOf mints NFTs that are up to two million times more energy-efficient than the competition, and are specifically designed with the music community in mind, offering NFTs from collectable and generative PFPs to music royalties, and IRL experiences.

Oana Ruxandra, chief digital officer and EVP for business development for Warner Music Group, commented, “Web3 is a massive leap forward in technology: it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today. Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible.”

Meanwhile, Lin Dai, CEO of OneOf, commented on the unique partnership, saying, “From collectables to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry. We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on the blockchain.”

With a legacy extending back over two centuries, Warner Music Group holds an extensive catalogue of creative artists, songwriters, and brands that are moving the culture worldwide. The company includes such iconic labels namely Atlantic, Warner Records, Elektra, and Parlophone – with a roster of superstars such as Ed Sheeran, Dua Lipa, and Lizzo.

OneOf, which was first announced in May 2021 and is backed by Quincy Jones, has established itself as the go-to platform for the music community. OneOf offers crucial solutions for artists and fans eager to explore the expanding world of NFTs without having to worry about high minting costs or the complexity of blockchain technology. 

In addition to Warner Music Group, OneOf has recently announced a three-year collaboration with the GRAMMY Awards as well as partnerships with iHeartRadio and MusiCares. Since going live in September, OneOf has launched record-breaking NFT collections with major and independent artists including Doja Cat, Whitney Houston, Alesso, The Game, Chief Keef, Pia Mia, and more.