Kuala Lumpur, Malaysia – Subscription and rental based online shopping platform SUBPLACE has launched a donation drive to pledge support to seven local women’s NGOs that will be featured in a charity campaign held in conjunction with International Women’s Day.

The seven women’s NGOs featured on SUBPLACE include the Women’s Aid Organisation (WAO), National Cancer Society of Malaysia (NCSM), PT Foundation, Women of Will (WOW), Purple Lily Sarawak, Stand Up, and Pertubuhan Kebajikan Al-Firdausi.

SUBPLACE hopes that the campaign will help raise awareness about NGOs that have been working tirelessly towards protecting women’s rights and welfare.

Mak Wai Hoong, CEO of SUBPLACE, added that they hope this campaign will draw attention to the plight of women throughout the country who need our support, and to the NGOs that are tirelessly helping them.

“Through campaigns such as our International Women’s Month campaign, we hope to highlight to our subscribers that we don’t just offer home goods, food and electronics or shopping, but our platform also supports charities and NGOs, and we encourage our subscribers to pledge their support with monthly donations of a nominal fee,” he stated.

The platform also hopes that subscriptions will eventually be a mainstay in the consumer lifestyle, as the subscription mechanism makes it an ideal channel for donations to charities and NGOs while also being conveniently accessible by consumers looking to give back.

“SUBPLACE hopes that charity subscriptions can help connect the public to a variety of NGOs working for the public good that may not normally be on their radar, forming a sustainable funding channel between NGOs and the public, so that the former may continue with their good work,” the company said in a press statement.

They added, “By making giving back as easy as one clicks to subscribe, and with the option to cancel anytime as simple as signing up, SUBPLACE hopes that they can help revolutionise charity donations by making it easy and accessible for everyone.”

SUBPLACE’s International Women’s Month will run between 8 to 25 March 2022.

Singapore – Emplifi, a unified customer experience platform, has announced that it is extending free access to its Social Marketing Cloud for all non-governmental organizations (NGOs) that are providing any kind of aid to Ukraine.

The initiative is intended to enable humanitarian organizations to better communicate with their audience and make it faster and easier to collaborate, plan, create and publish critical social media content.

Mark Zablan, ceo of Emplifi, shared, “In times of crisis, effective communication focused on timely responses and accurate information is key, but that’s often easier said than done.” 

“It’s our hope that we can help teams, who are working around the clock to provide vital and timely information with the tools they need to better collaborate, plan, and reach those directly impacted as the events unfold,” Zablan added.

Social Marketing Cloud of Emplifi includes a central hub that NGOs can use to manage all of their social media operations. It also has sophisticated community management tools to help them inform and update their online communities as well as efficiently process incoming queries. With social media’s reach and scale, it has become a crucial tool for keeping people informed and updated during a crisis. 

NGOs are encouraged to contact Emplifi directly at [email protected] to begin their use of the Emplifi Social Marketing Cloud. The service is effective until September 2022 for the Emplifi Smart package with 5 Pages, for qualified NGOs and regions.

Singapore – Creative digital production house Shuttlerock has announced its latest initiative called ‘Creative For Good’ which invites non-government organisations to use their creative productions services for free as part of their long-term social impact strategy.

Said initiative was first catalysed into existence by Shuttlerock’s commitment to the ‘Pledge 1%’ movement, where companies donate 1% of their time, product, profit and/or equity in an effort to support and accelerate the progress of mission-driven organisations.

The production house aims to equip them with the digital creative and marketing knowledge they need to gain traction in their online fundraising, volunteer recruitment and awareness efforts. By offering up creative services at no cost, NGOs are able to gain access to the same world-class technology and services as leading enterprises.

Jonny Hendriksen, CEO and founder at Shuttlerock, said, “I’m so proud that we’ve grown Shuttlerock to a place where we can start giving back to our people, our communities and our planet. ‘Creative For Good’ is the first step in our long-term commitment to driving positive change.”

He added, “We deliver impactful video creative to the world’s biggest brands every day. It’s time we extend that success to those who are focused on making the world a better place: to those promoting equality, tackling climate change, enhancing sustainability and improving our communities.”

In addition, Shuttlerock will be donating 1% of its product and 1% of its time as part of the program’s dual offering: the Creative Accelerator arm, which offers three months of free access to Shuttlerock’s CaaS (Creative As A Service) cloud solution. 

Furthermore, NGOs will be able to brief and order handcrafted video creative as well as have access to tutorials and other educational content designed to help marketers master the power of digital creative.