San Francisco, California, USA – Marketing technology company Kenshoo has announced its acquisition of market intelligence company Signals Analytics, which entails enhanced accelerated e-commerce adoption for their clients in the midst of the pandemic.

As businesses are facing the need to rapidly transform engagement from physical to digital, there is a rise in the emergence of disruptive direct-to-consumer models and increased sensitivity to consumer privacy. Through the establishment of an AI-powered platform that connects internal and external data sets to surface insights across the entire marketing value chain, Kenshoo will empower enterprise clients to make stronger predictions and unleash their growth potential.

“Given the exponential growth we are experiencing in performance marketing, specifically around e-commerce, Kenshoo sees firsthand how brands make decisions to bring products to market online. The channel discussion is changing from media platforms to distribution types—direct-to-consumer or retail—and we are relied upon to support those decisions,” said Kenshoo CEO and co-founder Yoav Izhar-Prato.

He also added, “We looked for a powerful platform that best captured holistic consumer and market insights by connecting external data sets layered with cutting-edge, advanced analytics capabilities, and we found both in Signals Analytics. With a proven record in curating and augmenting external data and utilizing unique assets in artificial intelligence/machine learning (AI/ML) to infuse decisions with relevant, actionable insights for very prestigious brands, the team wowed us.”

Through the acquisition, the combined company assets will help create a connected knowledge graph across brand, consumer, product, campaign, publisher, and market data silos. This then allows consumer insights and analytics teams to streamline trend analysis in order to identify white space opportunities; provide marketers the ability to build more effective strategic plans, and give social, retail, and publisher partners access to broader cross-channel intelligence to generate value.

“Signals Analytics was founded on the premise that more sound, timely market intelligence could improve business outcomes as a critical bridge to fast-moving customers. My co-founder Kobi Gershoni and I recognized that the way to get there was by extracting available market signals from the noise that were often missed given the sheer volume of data constantly generated online,” said Gil Sadeh, Signals Analytics co-founder, and CEO.

“By connecting these signals in a robust, configurable data fabric using patented AI and natural language processing, we have helped some of the world’s most discernible consumer brands accelerate product innovation, improve launch metrics, support marketing teams, and ultimately drive growth. Joining forces with Kenshoo means we can advance our collective mission of enabling smarter, faster go-to-market decisions in the current, highly dynamic digital commerce era,” Sadeh added.

Kenshoo has established its presence in Asia Pacific and Japan back in 2014, with its regional headquarters located in Hong Kong and two satellite offices in Singapore and Japan.