Marketing Featured South Asia

Mad Influence marks 4th year with new Dubai office, subsidiaries

India – Mad Influence, social media influencer marketing company in India, is marking its fourth anniversary this 2022 with an office expansion to Dubai. Aside from the new office, Mad also revealed that it plans to go crypto by launching an NFT marketplace for content creators and celebrities, called Mad Fan.

The company started only as a team of two and has now grown to be a firm that offers creative and operational solutions in the field of digital marketing, social media management, content marketing, and other consulting services to businesses from all around India and to the world.

The company currently has Mad Influence, its influencer network; Mad Productions, its in-house production support; Mad Media, its media marketing team; Mad Content, its division for content strategy and communication; as well as Mad Link, its in-house campaign tracking tech; and Mad Studio, the company’s dedicated space for content creators and celebrities to shoot content and network.

Still coinciding with its anniversary celebration, the company spilled that it is also planning to launch subsidiary businesses like Mad Talent to expand the talent division globally, a live streaming and e-commerce division called Mad Streaming, and Mad Vox, which is a completely new vertical as an artist service for the company’s exclusive talents where music videos for the artists will be launched.

Gautam Madhavan, founder and CEO of Mad Influence, said the aim was to build a mad house or a home for the content creators and become the world’s largest influencer marketing network.

“If anyone says influencer marketing is on a boom, I’d say this was just the trailer-picture,” said Madhavan.

Madhavan adds, “It will soon be a $50 billion global industry. This year, our focus will be on working hard for our clients and influencers with ten times the dedication and persistence.”

Aman Narula, the head of influencer marketing operations, commented, “I remember starting out as an intern at this company when the whole team consisted of 3 members. The jump from 3 to 50+ happened because of the collective mindset aimed at growing and achieving our vision together. When you have a team like that, there’s only one way you can go, and that’s upwards! In 2022, we intend to scale up all our ventures and expand globally.”

Very recently, Mad Influence was behind the influencer campaign by Boro Plus, the antiseptic cream brand under skincare company Emami, which leveraged Instagram Reels that aimed to promote self-love. The campaign was kickstarted by well-known dancer and choreographer Shakti Mohan