Tag: Livewire
The partnership between Livewire and Anzu first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.
The appoint of Alexander Southwick comes after Livewire announced previous endeavors to strengthen operations in APAC.
Livewire's new senior leaders, Adam Fischer and Chris Johnston, will help in delivering gametech solutions for marketers.
The partnership between Anzu and Livewire will enable advertisers to run non-disruptive ads across Roblox’s most popular titles.
Through the new platform, AudioMob will be serving in-game audio ads with an unobtrusive click-through banner.
Through the new London office, Livewire will be able to provide gaming marketing and gametech solutions to EMEA brands and clients.
Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.
Livewire’s new gametech solutions aim to help marketers better understand gaming and esports audience personas.
The partnership between Livewire and GAMURS signals the rising trend of gaming sectors entering the mainstream marketing scene.
In-game advertising platform Frameplay has teamed up with gametech company Livewire to provide in-game inventory to APAC marketers.
