Marketing Featured East Asia

Essence elevates Kota Murakami to MD role for Japan

Tokyo, Japan – Global data and measurement-driven media agency Essence has elevated current associate vice president for client services for Japan Kota Murakami to the role of managing director for Essence in Japan.

He will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for Essence in the market.

In his previous role as AVP for client services, he headed the agency’s client services and drove business growth for the agency in Japan, as well as overseeing key client services in Korea. Previously, he served as global account director at Tag in the United States, streamlining creative production processes for major brands and agencies through software as a service.

He will be reporting to T. Gangadhar, CEO for APAC at Essence as part of the agency’s APAC leadership team; and Michael Beecroft, CEO for Northeast Asia at GroupM as part of GroupM Japan’s executive committee.

“Kota has done an excellent job in spearheading, in collaboration with the leadership team, Essence’s growth and development in Japan over the past few years. In addition to global and local industry experience, he has a deep understanding of our business, product offering, clients, work, people and culture. I am excited about his vision for Essence in Japan and how he will take the agency to new heights,” Gangadhar said.

Meanwhile, Beecroft commented, “Kota’s contribution to Essence’s growth has been clear. With his appointment to GroupM Japan’s executive committee earlier this year, and now as the confirmed leader of Essence Japan, his impact on the Essence and overall GroupM business will only increase.”