Tag: Kenneth Yu

Kenneth Yu on returning to Rebisco as head of integrated sports marketing and communications
Kenneth Yu on returning to Rebisco as head of integrated sports marketing and communications
Posted on February 29, 2024
by Teddy Cambosa
MARKETECH APAC caught up exclusively with Yu to discuss the inner workings of his new role, understanding Rebisco’s ramped sports marketing strategies this year–particularly in promoting Philippine volleyball, as well as understanding the outlook of sports marketing in the Philippines.
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