Tag: Japan
This strategy centres on intersecting expertise in strategy, brand, design, communications, and technology in unique and effective ways.
In a blog post by the company, it said that they are committed to collaborating with the Japanese government, local businesses, and research institutions in order to develop safe AI tools that serve Japan’s unique needs and to unlock new opportunities.
With this initiative, McCann and SAFARI have created a new business model - adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
McCann Japan has recently appointed Charlotte Auyeung as its new head of strategy. Her appointment took effect in February 1 this year.
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo's global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide...
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
Chinese catering group Fulum Group Holdings has entered into a strategic cooperation agreement with Sunpark Holdings, an F&B corporation in Japan, to further expand its diversified F&B offerings.
In his new role, Murakami will be responsible for shaping the footprint and business expansion for VaynerMedia in the Japanese market, with a focus on growing the agency's portfolio and ensuring the delivery of business solutions that build clients’ brands while fuelling maximum business impact and cost...
As a part of its global campaign that reimagines the future of sport, Nike has singled out the pressure to be perfect as a key barrier Gen Z faces in Japan. Rather than depict elite-level athletes dominating flawlessly, Nike has built a story around a relatable Gen Z protagonist.
In his new role, Selby will be growing GumGum’s brand presence in the market, as well as deepening its relationships with brands, agencies, and publishers to embrace a mindset-first, cookie-less solution.
