Tag: James Parker

Singapore – After achieving sustained growth, LoopMe, the technology company leveraging artificial intelligence to enhance brand advertising performance, has appointed James Parker as its new head of APAC to spearhead its regional expansion efforts.

Based in Singapore, Parker will lead LoopMe’s efforts to expand its footprint across the APAC region, with a particular focus on driving growth in Australia, Southeast Asia, and the Greater China Region.

Parker brings extensive industry expertise to LoopMe, joining from MiQ, where he held the role of managing director for Southeast Asia, overseeing strategic growth and regional operations.

Parker’s appointment comes on the heels of LoopMe’s announcement of achieving a fully organic gross revenue CAGR of 40% between 2018 and 2024, along with surpassing $2 billion in total gross revenue.

In addition to Parker’s appointment, LoopMe has expanded its presence in Australia with a new Melbourne office, appointing HS Shin as senior sales manager to grow its client base in Victoria. Meanwhile, Alicia Placer has joined the Sydney office as sales manager, focusing on growth with agency holding groups and independent shops.

Stephen Upstone, CEO and founder of LoopMe, commented, “2024 has been pivotal for our business, opening up a new chapter in our evolution. Off the back of seven years of consistent and stable organic growth, we have now taken advantage of a strong M&A opportunity to accelerate this. APAC is central to our plans for the business, and we see enormous potential in developing the company across the region by tapping into digital advertising’s growth areas.”

He added, “With James joining as the new head of APAC, we are confident that our business in this region will continue its successful expansion; we welcome James, HS, and Alicia to the LoopMe team.”

Singapore – Programmatic media partner MiQ has appointed James Parker, former vice president of platform and agency growth at Amobee Singapore, to be its new head of revenue and growth for Southeast Asia. 

In his new role, Parker will be responsible for leading MiQ’s sales and commercial approach in the region to expand and accelerate the company’s growth. 

Originally from London, Parker has spent the last 10 years in Singapore and moved there to lead the newly created Annalect team for OMG, focused on delivering marketing intelligence solutions to regional brands. He then joined Xaxis to spearhead the roll-out of the agency’s proprietary DMP. In the UK, he worked with OMG and Mediaedge:cia.

MiQ said that Parker’s appointment comes as former managing director for Southeast Asia, Marcus D’Souza, transitions back to London later this summer in a new global commercial role. With this, all MiQ’s Southeast Asian sales leads will be reporting to Parker.

Commenting on his new role, Parker said, “What impressed me the most about MiQ during the interview process was their platform agnostic approach to driving outcomes and the automation initiatives across the programmatic campaign lifecycle; from campaign setup, creating custom performance algorithms, to analytics and reporting. I am thrilled to be joining a fantastic team and leading MiQ into the next stage of growth in Southeast Asia.” 

Meanwhile, Jason Scott, MiQ’s CEO for APAC, shared that Parker is well credentialed to ignite their commercial approach in the region, given his decade of living and working in Southeast Asia on both the agency and platform side.

“He has an established and comprehensive set of commercial relationships, alongside vast and relevant product experience. I’m delighted to work with James and the sales team as we enter an exciting stage of growth and see how his leadership can help accelerate our fastest-growing region,” Scott said.

In June 2022, MiQ elevated Scott to the new role of CEO for APAC, adding SEA to his leadership remit. In his upgraded role, Scott will be responsible for driving business growth and expansion throughout SEA.