Categories
Marketing Featured East Asia

American clothing chain Eddie Bauer expands Japan presence via Itochu tie-up

Japan – Eddie Bauer, US-based leisure and outdoor clothing brand under Authentic Brands Group (ABG), has partnered with Japanese retail group Itochu, to further expand its presence in Japan. 

The partnership will see Eddie Bauer roll out across the country, launching new stores, wholesale accounts, and an official branded e-commerce site in Spring 2023. Moreover, Itochu will be partnering with Mizujin, a fashion wholesale and retail company, to design, manufacture, and distribute Eddie Bauer products.

ABG said that for nearly three decades, Eddie Bauer has offered a curated selection of outdoor and lifestyle products in Japan, where it has captured a loyal following. The brand will now broaden its offerings with a full assortment of performance and lifestyle apparel and accessories for men, women, and children.

Jarrod Weber, group president of lifestyle and chief brand officer at ABG, commented that they are pleased to grow the Eddie Bauer brand in this important market and to expand on ABG’s relationship with Itochu.

“Through the agreement, Itochu becomes a marquee partner for Eddie Bauer as we further the global strategy across strategic markets and engage with outdoor enthusiasts around the world,” said Weber.

Meanwhile, Yoshinari Nakamura, president at Mizujin, noted, “Eddie Bauer is a pioneering American heritage brand known for quality products, performance technology and style. Our aim is to build on Eddie Bauer’s strong foundation and rich heritage to enhance its presence in the Japanese outdoor and fashion markets.”