Jakarta, Indonesia – Media platform IDN Media has announced that it has acquired local livestreaming monetisation platform Saweria, in a bid of improving its livestreaming business ecosystem, while also supporting the local content creator economy.
The synergy between IDN Media and Saweria is anticipated to substantially expand the economic potential of content creators in Indonesia, particularly to strengthen IDN Media’s priorities in the livestreaming industry.
“Beyond boosting user growth, this synergy is expected to significantly support the integration of cutting-edge technologies within IDN Media and to further solidify inter-team collaboration for future endeavors,” the company stated,
Despite the acquisition, the Saweria team will continue to function as usual. Livestreamers’ experience in utilizing the Saweria platform will remain unchanged, and the primary focus of both Saweria and IDN Media is to ensure the satisfaction of livestreamers and Saweria users.
Winston Utomo, founder and CEO at IDN Media, said, “We are delighted to announce the acquisition of Saweria into the IDN Media ecosystem. Our heartfelt gratitude to all partners, streamers, and users who have supported Saweria and Indonesia’s creator economy.”
He added, “With this acquisition, we are committed to continuing our vision of creating a one-stop platform for Millennials and Gen Z and strengthening the livestreaming industry in Indonesia. As Indonesia’s largest livestreaming monetization platform, we hope Saweria can empower its streamers to craft high-quality content that enables them to create a sustainable livelihood for themselves and their family.”
IDN Media is continuously expanding its media and entertainment business over the years. In June 2022, the company acquired the operations of idol group JKT48, which was previously handled by Dentsu Inter Admark Media Group Indonesia. At that same month, it was also able to get undisclosed funding from various investors, including Mayapada Group and KMIF.