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Tag: Hong Kong

iprospect 50 megumi gundam main
Men’s grooming brand 50 Megumi unveils latest Gundam-themed campaign via iProspect HK
Posted on August 14, 2025
by Aliza Carmona
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
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ocbc a winning purpose Ho Yuen Kei
OCBC Hong Kong launches new brand campaign featuring Boccia World Champion Ho Yuen Kei
Posted on July 23, 2025
by Aliza Carmona
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing personal aspirations. The campaign features Ho Yuen Kei, a world champion and gold medallist in the Women’s Individual BC3 Boccia event, whose...
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Dentsu X, Teads launch AI-powered campaign for Asahi Dry Crystal
Dentsu X, Teads launch AI-powered campaign for Asahi Dry Crystal
Posted on July 18, 2025
by Teddy Cambosa
To sharpen creative performance, dentsu X leveraged Teads’ AI-powered neuroscience tools—developed with Neurons—to anticipate how audiences would interact with the campaign content.
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StashAway spotlights stress-free investing in latest brand campaign in Hong Kong
StashAway spotlights stress-free investing in latest brand campaign in Hong Kong
Posted on July 17, 2025
by Aliza Carmona
Digital investment platform StashAway is promoting simple and stress-free investing in its latest brand campaign in Hong Kong.
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kfc hk iprospect hk gundam campaign
Gundam Pilots take a break in KFC Hong Kong’s new anime-themed campaign with iProspect
Posted on July 11, 2025
by Aliza Carmona
Hong Kong – KFC Hong Kong has once again joined forces with iProspect Hong Kong to launch a new collaboration, reimagining the legendary Japanese anime ‘Gundam Wing: Endless Waltz’ as part of the franchise’s 30th anniversary celebration. Titled “Take a Break. Enjoy the Endless Crispy,” the campaign builds...
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hsbc hong kong grey street art campaign
HSBC celebrates 160 years with public art initiative turning city walls into community stories
Posted on June 30, 2025
by Aliza Carmona
Hong Kong – To mark its 160th anniversary, HSBC has partnered with Grey Hong Kong on an outdoor campaign that transforms walls across all 18 districts into vibrant murals celebrating the stories, textures, and character of Hong Kong. Titled “HSBC 18 Districts Mural Stories”, the campaign brings together...
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the way I read scmp campaign 2025
SCMP’s new campaign taps influential Hong Kong voices to spotlight evolving reader engagement
Posted on June 20, 2025
by Aliza Carmona
Hong Kong – The South China Morning Post (SCMP) has launched “The Way I Read SCMP”, a new campaign spotlighting seven prominent Hong Kong figures to highlight the diversity and depth of its readership. Now in its third iteration, the ‘I Read SCMP’ campaign has brought together 30 influential...
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The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
The Trade Desk, HOY expand strategic partnership to advance programmatic CTV advertising in HK
Posted on June 20, 2025
by Teddy Cambosa
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
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bbh singapore noah HK campaign 2025
Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong
Posted on June 17, 2025
by Aliza Carmona
Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in the spotlight—using a giant inflatable installation along Hong Kong’s iconic harbourfront. The installation depicts a pair of oversized inflatable balls...
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blue digital life insurance brand campaign
Blue launches new brand campaign to simplify insurance with humor and digital ease
Posted on June 2, 2025
by Aliza Carmona
Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its online platform, while continuing to feature the tagline, “Choose Blue, insurance is that simple.” The campaign begins with a video advertisement that...
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