Tag: Healthcare
Prudential has forged a partnership with Google Cloud, utilising MedLM—Google’s specialised foundation models for healthcare—to enhance the accuracy and efficiency of its medical insurance claims process.
This is the third AI offering of its kind from Burson and a key addition to the growing capability within PR Studio in WPP Open, WPP’s intelligent marketing operating system powered by AI.
In said study, it highlighted that majority of physicians agree that disease-specific leadership (59%) and corporate reputation (58%) are very or extremely influential on which medicine they choose to prescribe.
BBDO Singapore and MOH Holdings have partnered with Livewire’s Fortnite to transform the healthcare profession and stories into a gameplay experience as part of the ‘The Power of Care’ integrated campaign.
Omnichannel is becoming the next big trend and a typical way forward to meet the integrated needs of pharma companies.
The whitepaper said that by sharing valuable information and assisting people in receiving better care, brands with health expertise may develop meaningful relationships with patients.
The agency will kickstart the duty with the launch of a massive campaign for Zeno Health in Mumbai.
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