Singapore – Public relations and content marketing agency Mutant in Singapore has appointed four new key leaders, namely Matthew de Bakker, the new country manager for Singapore, Lina Marican, the new regional managing director, Byravee Iyer, the new head of content, and Rebecca Lewis, the new brand strategy director.

De Bakker is an experienced agency leader who has led Mutant’s PR business in Singapore since 2017. During his time as head of PR, De Bakker helped add a string of big brands and well-funded startups to the agency’s client roster, including Singapore Sports Hub, Experian APAC, Disney, and Ula, amongst others. 

Meanwhile, Marican was previously Mutant’s managing director, and has more than tripled the agency’s revenue and expanded its headcount to over 30 across its Singapore and Malaysia offices. In her new role, she will now be responsible for launching and scaling the agency in new and existing markets in Southeast Asia. 

And lastly, Iyer and Lewis, who will both step into newly created roles, will now be seeking to expand Mutant’s fast-growing content and brand offerings.

Joseph Barratt, Mutant’s CEO, shared that they have exciting plans to set up offices in new markets, with Indonesia and the Philippines on their horizon this coming Mutant’s 10th anniversary. 

“I am confident that Mutant’s leadership team will continue to build on our foundation of being communications partners that drive business results for our clients,” said Barratt.