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Tag: GOVT Singapore

Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Posted on April 2, 2024
by Teddy Cambosa
Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender n...
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PUMA taps GOVT as creative and activation agency to redefine running at the Standard Chartered Singapore Marathon 2023
PUMA taps GOVT as creative and activation agency to redefine running at the Standard Chartered Singapore Marathon 2023
Posted on September 28, 2023
by Teddy Cambosa
GOVT will provide end-to-end brand, creative and activation solutions for PUMA to deliver a consumer experience to engage with the estimated 50,000 runners who will show up between 30 November to 2 December 2023 to collect their race packs.
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Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Posted on April 11, 2023
by Teddy Cambosa
Julie's Biscuits' 'Kisah Raya P.E.R.I.T' is part of the brand's efforts to break down stereotypes that people often face during Hari Raya.
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Oatbedient story featured image
Oat-based milk brand Oatbedient sees mascot ‘Oatdit’ reminding benefits of plant-based products
Posted on March 17, 2023
by Teddy Cambosa
This 30-second new brand film is created in collaboration with independent creative agency GOVT Singapore.
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Julie’s Biscuits changes logo to the likeness of Michelle Yeoh following recent Oscar win
Julie’s Biscuits changes logo to the likeness of Michelle Yeoh following recent Oscar win
Posted on March 13, 2023
by Teddy Cambosa
According to Julie’s Biscuits, aside from bringing such pride to her roots, Yeoh also undoubtedly embodies the brand’s values – humility, openness, fearlessness and a slight hint of cheeky irreverence.
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Community Chest Story Featured Image
This campaign by Community Chest Singapore highlights the potential within every individual
Posted on February 14, 2023
by Teddy Cambosa
Community chest empowers the lives of communities in need, including children with special needs and youth-at-risk, adults with disabilities, persons with mental health conditions, and seniors and families in need of assistance.
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Featured Images_Nov (5)
Julie's Biscuits wants you to 'take a break' with their latest campaign
Posted on November 8, 2022
by Teddy Cambosa
Julie’s Biscuits launched its #Take25 campaign with the aim of putting a spotlight on the importance of mental health.
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GOVT Singapore beefs up creative leadership
GOVT Singapore beefs up creative leadership
Posted on June 24, 2022
by MARKETECH APAC
Independent creative agency GOVT Singapore welcomes two seasoned senior creative hires into its team.
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Julie's-Biscuits-Raya-Campaign1
Julie’s Biscuits busts traditional stereotypes on gender roles in new Raya film
Posted on April 21, 2022
by Kathleen Murata
The new Raya film invites viewers to consider changes in culturally defined stereotypical roles as people reframe their views.
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Julie's-Biscuits-and-GOVT-Singapore
Julie’s Biscuits welcomes CNY with new short film that inspires ‘hope’
Posted on January 11, 2022
by Kathleen Murata
The latest short film by Julie's Biscuits, together with GOVT Singapore, encourages viewers to embrace optimism amid challenges.
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