Singapore – Independent creative agency GOVT Group has officially launched MINISTRY, a hybrid consulting and agency model, and has appointed Kelvin Koo as its new managing director and partner.

MINISTRY is a digital consultancy dedicated to driving digital growth and transformation tailored to the contemporary needs of business owners and marketing leaders.

The newly launched agency will focus its offerings on ensuring growth for its clients. It is committed to a holistic approach to digital growth and transformation, providing strategic consulting and execution across diverse domains, including social and content, UI/UX, tech, digital media, CRM, and data analytics.

And to lead the MINISTRY, GOVT has brought in Koo as its managing director and partner, who was back in the agency world after a brief hiatus.

Earlier this year, Koo joined GOVT as a consultant, contributing to the agency’s strategic efforts to bolster its digital capabilities. This collaboration has culminated in the assembly of a robust team of specialists adept at delivering comprehensive digital marketing solutions, including data analytics, digital product planning, and expert consultation for seamless digital ecosystem integration and implementation.

His decision to return was sparked by the compelling vision and ambition of the partners at GOVT Group and the unique opportunity to construct an agency model with a distinctive culture.

Koo’s wealth of experience comes from his previous roles, serving as CEO at FALCON Agency and managing director at ADK Connect.

MINISTRY will leverage Koo’s extensive expertise as it aims to integrate strategic advisory and data with creative storytelling, design, tech, and digital performance to deliver tangible, impactful results.

Together with Koo, GOVT also appointed Foong Min Mei as the new growth director and partner at MINISTRY. Prior to her appointment, she worked as a digital and social lead at GOVT Singapore.

Leon Lai, co-founder and CEO at GOVT Group, said, “Our vision has stayed the same since Day 1: create a company that has longevity, possesses ambition, and champions foolish bravery. It has been 11 years since we started this journey, but we’re still not done or content with what we have built. As a partner-led business, we’re excited to attract someone of Kelvin’s calibre onboard this journey as we take deliberate steps towards fulfilling our mission of being a leading Asian communications company.” 

Also commenting on the appointment, Alvina Seah, group managing director at GOVT Group, said, “Kelvin’s leadership and proven track record in building agencies and delivering results-driven digital solutions to clients make him the ideal figure to spearhead MINISTRY. His commitment to growth and culture aligns perfectly with our mission, making this collaboration strategic and synergistic.” 

Meanwhile, Koo commented, “Our game plan at MINISTRY is straightforward: marry sharp strategic advice with creativity, the latest tech, and strong digital know-how. This way, we can get into the nitty-gritty of what CMOs and business owners are up against and offer them insights and solutions that hit the mark.”