Tag: Google
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
In a new blog post by Anthony Chavez, VP at Privacy Sandbox at Google, he stated that this updated approach elevates user choice. Moreover, they also recognize that their proposed transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone...
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google's Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions,...
The Google data center in Singapore will power Google’s popular digital services such as Search, Maps, and workspace and will play an important role in enabling Google to deliver AI benefits to users and customers across Singapore.
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production.
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets.
Google and the Singapore Tourism Board (STB) have officially unveiled the expansion of their augmented reality (AR) guided tour ‘Merli’s Immersive Adventure’ with new iconic landmarks in Singapore.
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
