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Tag: Google

Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Posted on November 26, 2024
by Teddy Cambosa
Malaysia’s digital economy has progressed towards profitability while maintaining double-digit growth for GMV. Deeper digital participation among users, effective monetisation strategies, and the recovery of pandemic-impacted sectors are expected to drive continued growth.
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Nativex forges partnership with Google to support brands’ expansion in international markets
Nativex forges partnership with Google to support brands’ expansion in international markets
Posted on November 14, 2024
by Aliza Carmona
The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach.
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SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
SEA’s digital economy to reach $263b in GMV this year: here’s what sectors drive increased tech adoption
Posted on November 6, 2024
by Teddy Cambosa
From AI-driven travel planners to generative AI-based fraud detection, AI is delivering value across SEA's digital economy, with applications spanning various industries.
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google-pixel-ban-Indonesia
Indonesia bans sales of Google Pixel phones, citing local content rule
Posted on November 5, 2024
by Aliza Carmona
Just days after Indonesia barred sales of Apple’s iPhone 16, Google’s smartphones have also reportedly been banned from sale in the country due to local content regulations.
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Google’s confidential matching for advertisers aim to securely manage data privacy
Google’s confidential matching for advertisers aim to securely manage data privacy
Posted on September 16, 2024
by Teddy Cambosa
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
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Google celebrates launch of Google Pixel 9 in AU via campaign with 72andSunny
Google celebrates launch of Google Pixel 9 in AU via campaign with 72andSunny
Posted on August 27, 2024
by Teddy Cambosa
The launch of the campaign coincides with the launch of Baker Boy’s new single ‘KING’, which features in the TVC. This is the second time 72andSunny, Google and Baker Boy have collaborated in an advertising campaign.
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With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?
With Google backpedalling third-party cookie deprecation, how are industry leaders coping with this new industry development?
Posted on July 25, 2024
by Teddy Cambosa
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
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After multiple delays, Google abandons plans to deprecate third-party cookies
After multiple delays, Google abandons plans to deprecate third-party cookies
Posted on July 23, 2024
by MARKETECH APAC
In a new blog post by Anthony Chavez, VP at Privacy Sandbox at Google, he stated that this updated approach elevates user choice. Moreover, they also recognize that their proposed transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone...
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OMG Google 2
OMG HK launches proprietary dashboard for enhanced social media insights with Google’s GenAI 
Posted on July 8, 2024
by MARKETECH APAC
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google's Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions,...
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Google announces completion of new data center, cloud region campus expansion in SG
Google announces completion of new data center, cloud region campus expansion in SG
Posted on June 4, 2024
by Teddy Cambosa
The Google data center in Singapore will power Google’s popular digital services such as Search, Maps, and workspace and will play an important role in enabling Google to deliver AI benefits to users and customers across Singapore. 
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