Tag: Golden ABC
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
For many, juggling brands is a daunting and complex task. For Golden ABC’s newly-appointed marketing and communications director, Gino Cruz, it is ‘interesting’. As he steps into his new role, what he looks forward to is helping sharpen ABC’s brands: Penshoppe, Oxgn, Forme, Memo, Regatta, and Bocu. In...
