Montreal, Canada – Programmatic digital out-of-home (DOOH) adtech Hivestack has appointed Benjamin Abbatiello, former vice president of Advanced TV at Beachfront Media, to be its new global senior vice president of publisher solutions

In his new role, Abbatiello will be responsible for driving Hivestack’s global publisher solutions division comprising its Supply Side Platform (SSP), AdServer, Yield Manager, and omnichannel demand-side platform (DSP) proposition. The publisher solutions division of the business offers this suite of tools to enable Publishers to optimise and monetise their DOOH inventory programmatically. 

Abbatiello brings valuable industry experience with over two decades in adtech, most recently from within the CTV and AddressableTV space. His knowledge across the media owner ecosystem will be invaluable in the continued growth of the Hivestack platform. Aside from his recent role at Beachfront Media, Abbatiello has also held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, and ContextWeb.

Commenting on his appointment, Abbatiello said that he has been blessed to be on the frontline for many successful and innovative ad serving initiatives in the past, and those experiences have afforded him the ability to recognize what success looks like across a variety of mediums and environments. 

“Hivestack represents all the necessary ingredients I know to be true in achieving success with a culture that fosters enthusiasm for their partners, thought leadership at every level, fierce independence and of course, agile technology at a global scale in which to connect OOH media owners and brands through one mediation voice,” he added.

Nigel Clarkson, Hivestack’s global chief revenue officer, commented that they are thrilled to welcome Abbatiello and his impressive digital experience, especially in the CTV arena.

“Aside from our DSP and SSP business, we are a global DOOH AdServer and recently launched the world’s first header bidder designed specifically for DOOH. Ben has seen those technologies evolve in other online channels and will be integral in helping global DOOH evolve in the right way,” said Clarkson.

Most recently, Hivestack has partnered with COM2US, a global multi-content and gaming platform company in South Korea, to launch the first cross-border programmatic DOOH campaign in the USA via Open Exchange through the Hivestack DSP.