Australia – Azadeh Williams, the founder and managing director of AZK Media, has joined the executive board of the Global AI Ethics Institute.

The Global AI Ethics Institute is a global think tank, addressing ethics applied to AI through cultural lenses. Founded in 2021 by renowned AI Ethicist Dr. Emmanuel Goffi and lecturer and owner of the FutureHR consulting firm Aco Momcilovic, the Institute is set to promote respect for cultural diversity, specifically in the field of ethics applied to AI.

Importantly, the Institute opens meaningful, ‘outside the box’ thinking and debate around the ethical implications of AI, offering an open-minded and non-judgmental forum where all voices are heard.

William’s new role at the executive board serves as a natural extension of her leadership position at AZK Media, where she drives critical narratives around AI, data and machine learning on behalf of technology companies around the world.

“As a PR agency that specialises in driving growth for technology companies in new and emerging markets, we’re in a unique position to educate, guide and provide tailored counsel to our clients around ethical AI frameworks to protect and uphold their reputation in an ever-changing, data-driven marketplace,” she said.

Williams added, “This recent executive board appointment is a natural extension of AZK Media’s ongoing commitment to amplify critical messages concerning the ethics of artificial intelligence beyond our clients to the wider global AI community.”

Meanwhile, Momcilovic commented, “At the heart of building sustainable ethical AI frameworks is communication. As a global technology communications leader, Azadeh’s executive board appointment is a valuable addition to our diverse community, and we welcome her contribution as we continue to drive education, debate and change across international and transcultural forums.”