Tag: France
Paris, France — Stella Artois is bringing tennis fans closer to the spirit of the Roland-Garros tournament with the launch of its immersive Clay Bar experience, an exclusive activation that transforms a private Paris rooftop into a tribute to the tennis tournament’s iconic red clay courts. Running throughout...
![[Brand Identity Refresh] Lacoste 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Brand-Identity-Refresh-Lacoste-2026.jpg)
Paris, France – Lacoste has introduced a new visual identity, refining its core brand elements in a move that leans on heritage while sharpening its contemporary expression. At the centre of the update is typography. Drawing from archival references, the brand reintroduces a stronger use of serif characters...
In this newly created global role, LaFond-Dufour will be in charge of all of the group's ESG commitments, including Publicis' ambitious SBTi-approved climate targets and concrete action plans for diversity, equality, and inclusion. She will also be in charge of major initiatives, including Working with...
Vietnamese airline company Bamboo Airways has appointed airline travel and tourism representation company TAL Aviation as its representative in France and Benelux.
The move aims to give clients access to best-in-class thinking and the opportunity for seamless, integrated programs across four continents.
The Vins d'Alsace online event allows wine-tasting professionals to enjoy the experience of a wine-tasting trade show at the comfort of their homes.
