Philippines — Gushcloud in the Philippines, the technology-driven digital talent and media company, has announced the recent signing of known local fashion designer, Rajo Laurel, to help him grow his digital presence. In this collaboration, the digital talent and entertainment agency will be working closely with Laurel to represent him, manage key brands, and provide strategic channel management support.
The fashion icon shared his thoughts on the partnership, saying, “I’m very much looking forward to the new collaborations that Gushcloud and I will be able to make. Transitioning to digital can be daunting, but I am excited about this journey because this would open avenues for me to engage and interact with my followers and fellow designers,” Laurel said.
Laurel holds an extensive understanding of the creative industry and with over 30 years of experience in fashion, he was able to launch his own brands namely RAJO and House of Laurel. Through the partnership, Laurel hopes to connect more with his followers, giving them a glimpse of his passion, sense of purpose, and even giving a peek of his personal life. He is also excited to collaborate with fellow content creators and brands.
Felice Olondriz, head of talents of Gushcloud Philippines, commented that for this year, Gushcloud wants to take up space not just through their influencer marketing capacity, but in the digital entertainment stage as well. Olondriz added that the exciting collaboration with Rajo Laurel is only the beginning of opening up his influence to brands and consumers alike through representation and channel management.
“Ultimately, our vision as partners is to leverage Gushcloud’s more advanced entertainment efforts such as NFTs and new digital channel explorations, so Laurel can create a more positive influence amidst the clutter in digital marketing and advertising. Time and again, Gushcloud proves how our strength on digital strategy is not only for our brand campaigns but also for our exclusive talents who want to finally expand their digital footprint,” Olondriz said.
Jamie Paraso, country director of Gushcloud Philippines, said, “At Gushcloud, we are welcoming 2022, true to our theme of stronger and smarter! It is our pleasure to have the privilege to represent one of the fashion icons in our country, Rajo Laurel. As a digital talent and entertainment agency, our goal is to create a sustainable ecosystem where brands, influencers and content creators can grow together and create a strong positive influence. This collaboration aims to strengthen Rajo Laurel’s digital presence but I also believe that it will create ripples that can inspire the minds of like-minded individuals.”
Last January, Gushcloud helped spearhead Sneakertopia’s expansion in Asia.