Singapore – dentsu Asia Pacific has appointed Farrokh Madon, former chief creative officer at creative and CRM agency Wunderman Thompson, to be its new chief creative officer for APAC at B2B-dedicated CXM agency Merkle B2B.

Aside from his previous role at Wunderman Thompson, Madon has a career spanning Singapore, Amsterdam and India, where he has previously led various creative departments in Singapore at BBDO, McCann Erickson, and Y&R, which has been renamed VMLY&R following a merger with VML. He has also worked with major brands including BMW, Lazada, Johnson & Johnson, MasterCard, Gillette, and Caltex, as well as Suntory, and Diageo. 

In his new role, Madon, who will be based in Singapore, will be overseeing Merkle B2B’s creative directions and strategies to impart creative technology solutions and innovative customer experience. He will also be reporting directly to Kiaran Geen, the president of Asia Pacific at Merkle B2B, and Rhys Taylor, the managing director of strategy and creative for APAC at Merkle B2B.

Commenting on his appointment, Madon said, “When storytelling and technology hold hands, magic happens. I am looking forward to creating engaging brand stories and experiences with the talented team at Merkle B2B.”

Meanwhile, Geen shared that Madon will be bringing his wealth of experience and expertise in creativity and design to Merkle B2B with out-of-the-box ideas and digital solutions to their ever-evolving customer journey.

“We look forward to having him on board to share his insights in creating a unique brand experience and bringing it to the next level at Merkle B2B,” said Geen.