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Tag: E-commerce

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Gardenia appoints Bidmath as e-commerce marketing solutions partner in India
Posted on January 23, 2024
by Teddy Cambosa
Through this partnership, Bidmath will be in charge of Gatsby/Gardenia's marketing initiatives on Amazon, the e-commerce site in India. Later on, it is anticipated that the partnership will develop to include additional major markets, providing a comprehensive plan for boosting online business visibility...
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How did Tokopedia fare across other e-commerce competitors prior to the new agreement with ByteDance?
Posted on January 3, 2024
by Teddy Cambosa
The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.
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How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
Posted on December 22, 2023
by Teddy Cambosa
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
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What's NEXT 2024: How the trifecta of AI, e-commerce and advertising will help shape brand connection with customers
Posted on December 19, 2023
by MARKETECH APAC
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
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TikTok announces US$1.5b investment to GoTo’s e-commerce business in Indonesia
TikTok announces US$1.5b investment to GoTo’s e-commerce business in Indonesia
Posted on December 11, 2023
by Teddy Cambosa
In an official statement, both entities have said that this arrangement will allow both TikTok and GoTo to each serve Indonesian consumers and MSMEs more comprehensively.
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ADA, Databricks forge strategic alliance for enhanced e-commerce, marketing analytics
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Independent data and digital transformation company ADA, has recently forged a partnership with data and AI company Databricks, aiming to provide best-in-class technology solutions to boost the company’s corporate value.  In this collaborative endeavour, ADA intends to combine its data...
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Omnicom to acquire Ascential’s Flywheel for US$835m
Omnicom to acquire Ascential’s Flywheel for US$835m
Posted on October 31, 2023
by Teddy Cambosa
The acquisition is expected to close in the first quarter of 2024 and is subject to Ascential shareholder approval, regulatory approvals, and customary closing conditions.
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Amazon rolls out AI-powered image generation to aid advertisers in ad experience on platform
Amazon rolls out AI-powered image generation to aid advertisers in ad experience on platform
Posted on October 27, 2023
by Teddy Cambosa
According to the company, the solution is helpful for advertisers of all sizes—enabling those that do not have in-house capabilities or agency support to more easily create brand-themed imagery, while also supporting bigger brands, who are constantly looking for ways to be more efficient around creative...
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J&T Singapore rolls out enhanced logistics solutions to meet shifting retailer and shopper needs
Posted on September 14, 2023
by Aliza Carmona
Global logistics service provider J&T Express Singapore has announced new enhancements to its existing services and collaborations to meet the shifting retail demands of businesses and consumers.
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Shopee MY publishes book to spotlight local homegrown sellers in each state
Shopee MY publishes book to spotlight local homegrown sellers in each state
Posted on August 29, 2023
by Teddy Cambosa
The book, titled ‘Shopee Spotlights Local — Unveiling Malaysian Gems’, profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses. 
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