Tag: E-commerce
Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data.
Selecting the right analytics partner is essential for digital commerce success. A solid combination of expertise and experience are crucial.
As part of our E-Commerce Marketing Series interviews, we spoke with Emmanuel Cruz, e-commerce lead at Mondelēz Philippines, to learn more about his insights on how e-commerce marketing strategies should be based on consumer behaviour, as well as how e-commerce affects businesses and brands, and the...
The challenge for brands, however, is consumers are less likely to be satisfied by their digital customer support experience compared to human support.
As part of our E-Commerce Marketing Series interviews, we spoke with Eddie Teng, head of e-commerce for APJ at ASUS to learn more about his insights on how e-commerce marketing strategies play out in the consumer electronics industry, as well as detailing the various e-commerce trends many brands are...
ShopBack Philippines launched its 10th birthday celebration with a "cashback rain" activation on June 1. In partnership with Ayala Malls Manila Bay, users experienced over ₱50,000 worth of cashback literally raining down on them. Hundreds of mall-goers were rewarded with cashback, which was eventually...
It is also worth noting that the campaign follows the news in March this year that AliExpress became the first exclusive global e-commerce partner of said sporting event, which will happen from June 14 to July 14 in 10 host cities across Germany and will see 24 national teams compete.
LVMH has started incorporating Alibaba Cloud's generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba's proprietary large language model, as part of its innovation quest. The luxury Maison's dedication to remaining innovative is highlighted...
Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
There was a general decrease in complaints across various industries, except for the motorcar industry which saw an increase of eight per cent, primarily due to an increase in complaints involving rental or shared cars.
