Tag: Donevan Chew
The initiative builds on the brand’s long-standing association with warmth and care, extending the idea of comfort beyond traditional moments of recovery into everyday routines.
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
Positioned as one of the faster-growing challenger brands in the paediatric nutrition category, AEG’s formulation combines essential nutrients intended to support brain development, IQ, and memory.
The campaign aims to position SmartGro as a product aligned with the needs of modern families raising children in a technology-driven environment.
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