Malaysia – Global brand experience agency VMLY&R Malaysia has appointed Didi Pirinyuang as its new chief creative officer. She will be reporting to Kenni Loh, chief executive officer at VMLY&R Malaysia.

In her new role, Pirinyuang will lead the agency’s creative team in delivering best-in-class solutions for its clients, sharpening its creative culture, and driving its strategy to boost the agency’s creative service offerings.

Pirinyuang brings with her extensive experience spanning a wide range of consumer segments and is expected to further strengthen VMLY&R’s regional operation. She also has an impressive client portfolio such as Pizza Hut, PUMA, and PETRONAS.

Prior to joining VMLY&R, she was executive creative director for Ensemble Global Malaysia and previously for MBCS Malaysia, for which she was a founding member, having played a key role in the growth of the business since 2017. 

Commenting on her appointment, Pirinyuang said, “Over the last two years, I have been closely following VMLY&R, and have been wowed by some of the campaigns – especially work like ‘Mengukir Malaysia’ – a fantastic campaign they did for Telekom Malaysia.”

She added, “It’s an honour and a privilege to join an agency as well-established as VMLY&R. The agency has entered a new era of creativity and I’m excited to be a part of this journey and upward trajectory. The sky will pose no limit as we combine our common ambitions of bringing creative commerce and creative excellence to the next level.” 

Loh also commented, “We are delighted to welcome Didi into the VMLY&R family in Malaysia. Her creative prowess preceded her, and with her input, we look forward to scaling our creative offering further, using brand and customer experience to deliver the most engaging and culturally relevant creative commerce experiences for our clients.”

Previously, the agency has also appointed Saurabh Saksena as its CEO for its India office.