Tag: data insights
Around 61.8% of platform workers enjoy platform work, but a staggering 81.4% of them agree that they should be treated with more respect, a survey by DPIA revealed.
Cloud-based omnichannel platform Teads revealed the results of its collaborative research with market research firm Ipsos on key creative elements that drive success in the omnichannel automotive campaign landscape.
Around 74% of marketers in Indonesia cited advanced machine learning technology as the most important factor when selecting mobile app performance marketing solutions, according to data from Moloco.
Around 81% of Asian consumers think there are too many subscription services to choose from now, and 93% are seeking a single hub to manage all this, a report from Bango revealed.
Around 56% of Southeast Asians follow influencers on social media, but 55% remain to have a neutral impression towards them, according to a survey by Milieu Insight.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
SQREEM’s AI-powered analytics platform provides advertisers with unparalleled insights into consumer behaviour, allowing them to create highly targeted advertising campaigns that deliver better ROI and improved customer engagement.
Dentsu International launched its exclusive dentsu gaming data and insight capability to help brands connect with consumers and become part of the gaming culture.
