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Tag: Customer Engagement

How to transform customer engagement strategies via AI: Asia’s marketing leaders share insights on integrating both effectively
How to transform customer engagement strategies via AI: Asia’s marketing leaders share insights on integrating both effectively
Posted on February 13, 2024
by Teddy Cambosa
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most,  MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
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Nestlé Professional launches customer engagement centre in Singapore
Nestlé Professional launches customer engagement centre in Singapore
Posted on February 8, 2024
by Teddy Cambosa
Helmed by Nestlé Professional's in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele. 
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Wootag unveils latest behavioural AI platform ‘Intent’ to help enhance consumer engagement
Wootag unveils latest behavioural AI platform ‘Intent’ to help enhance consumer engagement
Posted on February 6, 2024
by Teddy Cambosa
Crafted with a user-centric approach, Intent promises improved consumer engagement by influencing consumer behaviour through its streamlined behavioural data streams-gathering platform.
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80% of APAC customers are likely to take their business elsewhere after poor experiences: report
80% of APAC customers are likely to take their business elsewhere after poor experiences: report
Posted on January 26, 2024
by Teddy Cambosa
In connection to this, the report stated that APAC consumers claim that their poor experiences are mostly consisted of long wait times when speaking with an agent (63%), no way to speak to customer service via voice/phone (59%), lack of 24/7 support availability (48%) and lack of self-service support...
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This webinar will teach marketers how to transform customer engagement into a strategic asset
This webinar will teach marketers how to transform customer engagement into a strategic asset
Posted on January 11, 2024
by Teddy Cambosa
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
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Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Posted on January 3, 2024
by Teddy Cambosa
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
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CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
Posted on December 11, 2023
by Teddy Cambosa
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
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Klook, Google Cloud collaborate to optimise customer engagement with AI
Posted on November 22, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – Klook, Asia’s leading platform for experiences and travel services, has recently announced a collaboration with Google Cloud to harness the company’s content production and generation capabilities through an automated language translation and AI chatbot. In this collaborative...
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MARKETECH APAC FEATURED IMAGE (15)_11zon
BPI taps Personetics to utilise AI-powered services to promote smarter financial choices
Posted on November 10, 2023
by Azunta Gaviola
Singapore – In pursuit of bringing a hyper-personalised digital experience in the market, the Bank of Philippine Islands (BPI) has announced its recent affiliation with Personetics, a global leader in financial data-driven personalisation and customer engagement. With this joint effort, the two are set...
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PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Posted on October 25, 2023
by Teddy Cambosa
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
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