Singapore – Beginning on October 16 in honour of The Walt Disney Company’s 100th anniversary, social media platform TikTok would be collaborating with Disney for a  first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic and memories come together.

Through TikTok, fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play Disney trivia, and collect and trade “Character Cards” of characters to win unique profile frames to show off their fandom.

With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and beyond can expect daily reminders of why they connected with their favourite characters, franchises, movies, and Disney memories.

In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalogue, including songs from classic movies like ‘Cinderella’ and ‘The Lion King’, as well as the upcoming ‘Wish’, alongside hits from the likes of ‘Toy Story’ and ‘High School Musical’.

Nicole Iacopetti, global head of content at TikTok, said, “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands.”

“We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else”, she added.

Malaysia – In response to the booming interest in holistic health and wellbeing in Malaysia, content marketing agency Green Park Content (GPC) has launched an English language health and wellness content hub in the country for a company that the agency has yet to disclose. GPC said the content hub development aims to establish a powerful online presence for an integrated healthcare company. 

The new hub, which will be called ‘All Things Health’, enables access to easy-to-understand, trustworthy articles written by health editors, physicians, and wellness experts and covers key health and wellness categories such as nutrition, mental health, and balance, as well as parenthood. ‘All Things Health’ content hub addresses Malaysians’ growing demand for health and wellness information, with over five million category searches of health and wellness topics in the country per month.

Martin Niens, Green Park Content’s head of operations for APAC, shared, “We built a strong foundation for the ‘All Things Health’ content hub, using the perfect synergy of a headless CMS and world-class SEO strategy to showcase some truly amazing pieces of content which engage and empower our audiences into action.”

Meanwhile, Fe Husaint, Green Park Content’s creative and global brand head, stated that the new hub aims to meet consumers’ needs at the moment and answer the unique health concerns today, educating and inspiring them to live a healthy and well-balanced life.

“‘All Things Health’ widens the reach of natural, holistic practices, providing research-backed content to help health seekers and their families have the best health at all life stages,” said Husaint.

Ayie Austria, the head of search experience and innovation at Green Park Content APAC, shared that companies realize the importance of investing in brand publishing to build long-term value through deeper engagement and more purposeful relationships with their audiences. 

“‘All Things Health’ achieves this objective by engaging and creating meaningful conversations with young, digitally-savvy consumers and building a loyal audience,” said Austria.

GPC said that it is now planning to expand the content hub to other markets in the future.

Aside from the new ‘All Things Health’ hub, the agency has created several content hubs, including AllThingsHair.com, MasakApaHariIni.com, and BeautyHub.PH. Each content hub allows brands to own their audiences, capture first-party data and save millions in paid media.

Singapore – theAsianparent, the content and community platform for parents in Asia, has hired its first-ever chief branding officer, Fiza Hasan Malhotra

Malhotra most recently comes from Singapore-headquartered workplace design consultancy, Space Matrix, as its global marketing director. She boasts more than two decades of experience in brand innovation and marketing strategy. 

theAsianparent is the largest content hub and community platform for parents in Asia which spans across 13 markets in the region such as in Malaysia, Singapore, and the Philippines. In November, it has also announced its new country manager for Indonesia, Rotsen Quispe

Malhotra’s career spans digital transformation, public relations, corporate communications, event management, and social entrepreneurship. Prior to her role at Space Matrix, she was the head of business development and corporate innovation at Impact Hub Singapore. She has also worked for global brands Credit Suisse and Citibank. 

Malhotra said, “My goal is to put theAsianparent Group and its core brands on the path of global market leadership, powered by authentic brand experiences delivered to our community of parents, employees, clients, and our current and future stakeholders.” 

For one of her first projects as the new CBO, Malhotra helmed theAsianparent Awards, which seeks to find and celebrate the most trustworthy parent and baby brands for Asian parents across the region through its panel of parent judges and by community vote.

Of the appointment, founder and theAsianparent Group CEO, Roshni Mahtani Cheung, says, “theAsianparent brand is one I chose with care and nurtured from its infancy, so it is with even greater care that I chose whom to entrust it to. theAsianparent has come to mean many wonderful things to those who encounter it. We want to distill all that into one essence, so when anyone hears the brand or sees the icon, they know, in a snap, what we stand for.”

Malhotra adds, “I am excited to be part of a team that is passionate not only about performance and innovation but also impact—with our mission to help 100 million parents have healthy pregnancies and families. We are currently Southeast Asia’s largest parenting community and continue to look at market expansion and other opportunities across our platforms. To help build and grow a Singapore HQ brand into a leading global player is a huge passion of mine and I look forward to leading the team in reaching that summit.”

In March, the platform entered MARKETECH APAC’s top 5 stories for its VIP Parents Platform (VIPP). VIPP is the hub’s platform to getting to know the most proactive parents and giving them the opportunity to be influencers as well as for brands to reach out to the said cohort.