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Tag: consumer behavior

Callsign-APAC-Consumer-Trust-Brand-Scam-Messages
Brands entangled to scam messages at risk of losing consumers’ trust: APAC study
Posted on September 24, 2021
by Teddy Cambosa
Data from Callsign unveils the lost trust consumers have with brands that are associated with scam messages, directly or not.
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Spotify-Philippines-Gen-Z-Millennials-Listening-Behavior (1)
Nostalgia, unrepresented sectors key drivers among young Filipinos’ preference for audio content
Posted on September 22, 2021
by Teddy Cambosa
The latest survey from Spotify Philippines unveils how the youth in the country are consuming their content from audio streaming platforms.
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Chinese-Expats-Purchasing-Power-Singapore-EternityX
SG brands should bank heavily on strong purchasing power from Chinese expats: survey
Posted on September 20, 2021
by Teddy Cambosa
The latest survey by EternityX unveils the various media and means SG brands can utilize to bring their services closer to Chinese expats.
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iPrice-Brand-Ambassadors-SEA-E-Commerce
Big shot ambassadors to continue driving growth of SEA’s e-commerce platforms
Posted on September 16, 2021
by Teddy Cambosa
iPrice notes in their study that online activity such as social media engagement and media publications boost the e-commerce's latest campaign.
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Integral-Ad-Science-Contextual-Behavior-Advertising
Article theme, in-feed ad must match to trigger detailed memory response: report
Posted on September 9, 2021
by Teddy Cambosa
The latest study by IAS and Neuro-Insight unveils the correlation between online advertising and online reader perception.
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UBank-Consumer-Behavior-Spending-Australia
Average Aussie consumer spends AU$500 monthly on discretionary items: report
Posted on August 16, 2021
by Teddy Cambosa
According to the latest consumer behavior study made by UBank, men spend more surprisingly in contrast to women.
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Kantar-Australia-Consumer-Brand-Vaccination-Awareness
Around 42% of Aussies think non-health brands should engage in vax awareness efforts
Posted on August 12, 2021
by Teddy Cambosa
Latest data from Kantar Australia unveils the high preference of consumers wanting brands to dip their hands into raising vax awareness to the public.
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Reprise-APAC-Shopping-Consumer-Behavior
Online shopping, promotions and convenience: the trinity of the modern APAC shopping experience
Posted on August 10, 2021
by Teddy Cambosa
New research from Reprise unveils the significant changes evident across consumer behavior in Asia-Pacific.
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Blis-Consumer-Confidence-Pulse-Singapore
Blis unveils new interactive consumer pulse dashboard in Singapore
Posted on August 5, 2021
by Teddy Cambosa
The latest dashboard from Blis allows monthly tracking of consumer behavior and insights in Singapore.
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Zeno-Group-Consumer-Behavior-Brand-Purpose
APAC consumers more likely to buy from ‘purposeful’ brands 7.9 times more
Posted on July 26, 2021
by Teddy Cambosa
Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.
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